You have probably come across consumer content from a thought leader if you have ever read engaging blog ideas. These industry-leading experts are at the forefront of the content calendar and future blog posts on the internet.
The thing with a professionally written blog post is that you can come away with positive opinions about the writer or brand and learn some helpful knowledge simultaneously.
What is fantastic about blogging is that anyone can write a blog post. There are many benefits a person can receive from blogging, and rightfully so.
Writing your own article for your website and focusing on keywords surrounding your niche is crucial if you want to pull organic traffic to your blog, whether it be a fashion, lifestyle, or food blog. This piece discusses some of the most critical things bloggers need to consider when coming up with new blog post ideas and highlights some of the aspects that will make your life easier when trying to gain a following.
Let us begin and give you an understanding of how blogging works by explaining what it means.
What Is a Blog Post?
Any guide, news piece, or article posted in a website’s blog section is known as a blog post. There are over 2000 topic ideas that a great blog post can cover, ranging from automotive, tech, financial markets, investing, nature, etc.
Other blogs and articles share educational information and provide things like interactive charts, infographics, videos, and images.
Blog content lets businesses and people publish stories, thoughts, and insights for the world to see. These posts can help boost your revenue, conversions, credibility, and brand awareness. One of the essential things blog ideas can do is drive more traffic to a person’s website.
Now, to put things in order, it would be good to learn how to post or start writing your first blog.
How to Start Your Blog
Understanding Your Audience
You need to ensure that you clearly understand your target audience before writing your blog posts. It would be essential to ask questions like, “What resonates with people?” “How can I solve someone’s problems?” With your readers in mind, you will be able to come up with blog post ideas that they will want to read.
The process of creating buyer personas works wonderfully here. You need to look at your audience’s interests and buyer personas while deciding what topics will be good for your blog idea.
Say, for example, your readers are millennials wanting to start a business; you don’t need to provide them with information about how to use a computer. The fact is that these individuals probably already know how to do that.
Providing irrelevant information on your blog will scare visitors away and get your website flagged by the Google analytics index.
Remember to make your blog post ideas as relatable as possible, so the reader can appreciate the content and share it with their friends. With this tweak in mind, you can publish a single blog post that is exactly what your audience wants and requires.
Have a Look at What the Competition Is Doing
There is no better way to draw inspiration than from your competition. If your competitor is well established, it may be good to look at its website for blog post ideas or list posts.
The strategy and execution of a highly reviewed blog is something to imitate if you want to have a successful blog. One of the reasons for doing this isn’t to copy these factors but to gain a unique insight into what your readers want.
When designing your blog post, you should look at multiple angles when performing a competitive analysis. Below we have listed some of the most important things to consider; these include but are not limited to:
- Topics: Have a look at what subject matter your audience enjoys interacting with
- Copy: Check out your competition’s writing tone and style to see what the reader responds well to
- Visuals: Look at your blog’s theme, color palette, funny posts, video blogs, content calendar, and branding
Choose the Topics You Will Cover
One of the best words of advice is to determine the topics you want to write about before you start your blog. When starting, you can begin with a general issue and delve deeper into it to find your desired blogging niche.
Here are some ways to select topics to cover by asking yourself simple questions. You can ask yourself the following:
- Is this topic relevant?
- How well do you understand the issue?
- Who do you want to write this brilliant post for?
Identify Your Unique Style
When writing a blog post, you need to think about what can make you stand out from the crowd. This is the primary factor in determining your blog’s success story. An inspirational story about your company or some funny stories mentioning your business mascot can go a long way.
There are many avenues to choose from regarding your writing style and how you convey your message. Ask yourself the following questions to determine what unique spin you can put on your blog post ideas.
- Do you want to share or compare original research in a list post?
- Would you like to teach your readers something?
- Will you share your opinions on trending debates?
- What problem will you solve for your readers?
- How have you become a thought leader or trusted expert on your topic?
The choice is yours as to how you will take on your topics, remember when writing posts make them engaging and concise.
Choose a Blog Name
Choosing a name that gives the reader an idea of what to expect from your blog is a great way to show your creativity. Below we have listed some tips that can help you select the perfect name for your new blog.
- Consider what your target audience is looking for
- Link your blog name to your brand message
- Keep your blog name easy to say and spell
You can also try using a business name generator if you need more assistance with coming up with a great name and blog ideas.
It is vital to ensure that the name you come up with isn’t already in use, as this could confuse readers, stop more traffic flowing in, and negatively affect your website’s credibility.
Develop Your Blog Domain
A domain is the part of your web address that Google will use to link to your chosen niche. Without a relevant domain name, you may struggle to get your content listed on the search engines.
A traditional blog name will look something like this, “www.yourblog.com.” The blog’s name is entirely up to you, especially if someone hasn’t used it before.
You can also create a subdomain for your blog if you already own a cooking company or another associated business. In other words, you can use your company’s domain name as “www.yourcompanyname.com” and add a blog section to it. Subdomains live in their own area of the website’s local directories.
Some content management systems offer free services where you can use subdomains on your business website. Say, for example, it may look like yourblog.contentmanagementsystem.com.
You need to register the subdomain with a website host if you want to create a subdomain that is linked to your company website. What is remarkable is that most website hosting services charge a small fee to host an original domain.
It may cost blog owners as little as $3 per month when making an annual or longer-term commitment. Below we have listed five popular web hosting services for your to choose from:
- iPage
- Bluehost
- DreamHost
- HostGator
- GoDaddy
Select a CMS and Establish Your Blog Ideas
Users can maintain and build their website without coding it from scratch by utilizing a CMS (content management system) software application. You can use a CMS to manage subdomains (connect a webpage to an existing site) and domains (the location where you created your website).
Another popular option among bloggers is a self-hosted WordPress site. This is not only the cheapest route to go but is one of the easiest to manage on your own. Whether you create a subdomain or domain to begin your blog, you must choose a web hosting service after selecting your CMS.
Personalize the Look of Your Blog
Once your domain has been established, it is time to start customizing the appearance of your blog to reflect your brand and the style of content you plan on creating. Say, for example, if you are writing about the environment and sustainability, green might be an excellent color to use when designing the graphics for your blog.
If you are writing the first post for a website that you already manage, it is crucial to ensure that the articles are relevant to the subject matter and appearance. There are two ways to do this, and we have listed them below:
Logo
How heavily you want to brand your blog is up to you, but remember that readers need to be reminded of who is publishing the content. You can also use your business logo and name in the same design to build your brand identity around.
About Page
Most people’s websites already have a blurb describing their business or themselves. Some fail to miss the “About Page” even though this section is a higher-level statement. You need to think of it of it as a way to show people what your company’s goals are and provide a mission statement for your blog.
Write Your First Blog Post
The only thing missing is the content once your blog is set up. While the layout and design are functionally necessary and fun, it’s the articles that will keep readers coming back and engaged. You may wonder how to write a blog post that is informational and engaging pieces and rightfully so.
How to Post Your First Blog Post
It is finally time to write your first blog post once you have all the practical and technical tidbits down. You should keep in mind that this is not the time to introduce your new blog and yourself. (i.e., Thanks for visiting my blog! I will be covering this topic. Please follow me on my social media handles.)
One of the best things you can do is start with particular topics that cater to a minuscule segment of your target audience. Doesn’t seem like it will work, right? If there are more folk searching for a particular topic or term, that should mean more readers for your blog post, no?
However, it is vital to note that this is extremely far from the truth. If you select highly searched and general blog post ideas covered by an established and major brand, it’s unlikely that your blog post will rank significantly in the SERP (search engine results pages.)
Choosing a topic that few bloggers have written about gives your new blog a chance to strive. It is time to show you the process and provide you with some guidelines on choosing what blog post ideas to write about next.
Choose a Topic You Are Knowledgeable and Passionate About
The first thing you need to do before writing anything is select a topic for your blog post. In order to begin with less pressure, you can make the topic pretty general. Say, for example, your blog post may be about the importance of using a single software to keep service, sales, and marketing teams aligned if you are a company that sells a CRM for small to enterprise businesses.
A word of advice would be not to jump into “how-to guides” immediately for your initial blog post. Why is this, you ask? Firstly, before teaching your blog readers to do something, you need to demonstrate that you are an expert in the field. In other words, your credibility has not been established yet.
It is important to remember that becoming an authoritative source in a particular industry takes hard work and determination.
Say, for instance, you are a plumber; you may write about a particular success story or modern faucet sets for your initial blog post. You would not write your first piece titled “How to Replace Your Home’s Drainage System.”
If you are a plumber, you could start writing four types of blog posts to engage and inform your audience.
- News piece: You could write about a new study that shows a certain percentage of people don’t replace their faucet often enough
- Slideshare presentation: In this article, you can write about five faucet types to replace outdated ones
- Curated collection: 10 sink brands and faucets to consider today
- List-post: You can write various blog post types listing five ways to repair a leaky faucet
We suggest that you do some brainstorming sessions if you have had trouble coming up with topic ideas. Like our example above, you can develop new topics by iterating on subject matters.
This creates compelling new topics and keeps the content on your website fresh and newsy. You can get the results you are after by performing the following:
- Introducing a new format
- Taking a negative/positive approach
- Choosing a new audience
- Adjusting your time frame
- Changing the topic scope
If you are still struggling to come up with topics or ideas, it may be time to check out some first blog post ideas or how to write a blog post examples to get some inspiration
Initial Blog Post Ideas
What Does our [Niche Expert] Think About the Difference Between [Niche Topic] and [Niche Topic]?
This blog post style is perfect for drawing your readers in and providing them with the critical information they are looking for. Below we have listed some topics that can be used with this blog post idea.
- The Difference between SEO and SEM, Explaing by a Marketing Expert
- What Does our Resident Car Mechanic Think About the Difference Between Coupes and Sedans?
- A Professional Baker Explains the Difference Between Broiling and Baking
The Five Worst and Best [Niche Tools] for [Niche Activity]
- What Are the Five Worst and Best Family Vehicles for Cross Country Roadtrips
- The Five Worst and Best CRMS for Nurturing Prospects
- What Are the Five Worst and Best Writing Software for Fiction Writing
Three Easy Ways to Fix Common [Niche Activity] Mistakes
- Three Ways to Avoid Car Maintenance Most Common Mistakes
- How to Broiling Your Salmon Easily in Three Steps
- The Three Most Common Mistakes in Writing Non-Fiction
Six Proven Tips for [Niche Activity]
- Want to Write a Non-Fiction Best Seller? Use These Six Tips to Get Started
- Performing Your Vehicle Service in Six Simple Steps
- Six Ways to Check for Plumbing Issues Under Your Kitchen Sink
Why We Prefer [Niche Tool] over [Niche Tools]
- Why We Switched from Surface Studio to iMacs
- Details of Our Scrivener to Microsoft Word Move
- Why We Switched from HubSpot to Pipedrive
Which [Niche] Is Best for You? [Niche Tool] vs. [Niche Tool]
- Which Sports Car is Best for You? Toyota Supra vs Maza Miata
- Convection Oven vs. Air Fryer: What Is Most Suitable?
- Freshcaller vs. Zendesk; Which Software Is Best for Your Customer Support Team?
The Best Tips and Tricks for [Niche Activity]
- The Ultimate Collection of Tips and Tricks for Solo Traveling
- Tricks and Tips to Make You the Ultimate Macaroon Baker
- Novel Writing Tips and Tricks You Have to Know
If you want some real examples of blog posts, it is crucial to see what your initial blog post can look like based on your target audience and the topics you choose.
Optimize Around Low Volume Keyword Ideas
One of the best words of advice we can give you is to find a keyword with low search in Google (anything between 10 to 200 monthly searches is perfect.) This should allow you to rank your new blog post more easily because these topics offer less competition.
In order to find a topic, you can carry out keyword research or do a traditional brainstorming session. We suggest doing the former to see how many people are looking for the particular topics you want to create a list post about.
It is vital to not be intimidated when it comes to keyword research. Marketers are not the only people who can benefit from keyword research, but so can new bloggers. One of the most extraordinary things about this process is that it is simple to do and can produce excellent results for your blog.
If you want to jumpstart your keyword research, you need to first discover the general topics of your blog post. Say, for example, you are a plumber; “plumbing” may be your general high-level search term.
Once you have your general term, you can proceed to put it into a keyword research tool such as the following:
- Wordtracker
- Ubersuggest
- Moz
- Ahrefs
A list of related keywords will appear when you run this term through the tool. Once you have the list, check through it and select the one with the lowest search volume. Say, for example, “under sink plumbing” (1.4k monthly searches) is a good topic to choose.
After you have that keyword, you should rerun the keyword research tool. You will be able to see the related keyword and find one with an even lower search volume. Keep doing this until you refine the topic even more.
“Kitchen problems under the sink” (10 monthly searches) is one of the examples that we can settle on. This would be the topic for our very first blog post. Suppose you want to ensure that your first post ranks; you should choose a low-competition, low-volume keyword. Have a look at various resources online if you need more assistance with keyword research for your blog.
Understand Your Audience’s Search Intent By Googling the Term
They might be looking for a product, article, diagram, or tutorial to fix the problem if someone searches for “plumbing issues under the sink.” If the person is looking for the last three, you can luckily cover that in your first blog post. However, it is essential to remember that a product is different and won’t help your blog rank.
What you need to do in this case is double-check the search intent of your audience.
Look at the results after Googling the term. You are good to go if there are other blog posts and articles on the topic. If you only find listicles and product pages from significant publications, then look for a different topic to explore in your first blog post.
“Under-sink plumbing bathroom” is a term you could consider since it has 30 monthly searchers. We liked this one because it had low monthly searches and seems like the perfect fit. Once we search the term on Google, we found how-to guides written by significant publications and product pages from Lowes and Home Depot.
We recommend that you avoid topics that have been covered by prominent news outlets, at least for the meantime. It is crucial to double-check the user intent before writing your first blog post about a low-volume topic, and it would help if you also looked at who had previously written about the subject. Consider writing about another issue if you see a major brand has done so.
Find Terms and Questions Related to That Topic
When you have a unique topic that limited people have covered, it is time to flesh it out by covering adjacent or related issues. You can use the following tools to help you come up with ideas to write about:
People forget that Google is your best friend when finding information and ideas. Look under “People also search for” and “People also ask” once you have searched for a term or question. A good practice would be to touch on each of those topics in your first article.
It is also possible to use the above keyword research tools we mentioned.
Choose a Working Page Title
People may come up with various working titles for their first blog post. In other words, to help you focus your writing, you should look for iterations of approaching your desired topic.
“Common Causes of Leaky Faucets” or “Tools for Fixing Leaky Faucets” are great examples of how you can narrow down a subject. A working title will guide your post so you can begin writing.
An excellent example of a post topic with a great working title is “How to Select a Solid Topic for Your Next Blog Article?” You can see by the title that the subject is probably “blogging.”
Another working title for the subject is “How to Choose a Blog Post Topic.” The final title ended up as “A Solid Topic for Your Blog Post Is All Your Need.”
Do you see how the topic evolved from working title to final title? It still provides enough information to focus your blog post on something more specific than an overwhelming, generic topic even though the working title may not end up being the title of the article.
Create an Outline
On occasion, blog posts can have a significant amount of information that can be overwhelming for both writers and readers. You don’t want your reader to be intimidated by the amount or length of the content, so ensure that you organize the infographic post in a digestible way, especially on social media platforms.
The way you organize things can take multiple shapes and forms, including tips, lists, and sections. You should incorporate whatever you find most suitable into your list post, but it has to be organized!
Write a Captivating Intro
One of the primary ways to get readers to love your blog content is to write a captivating introduction. You first need to grab your audience’s attention; otherwise, you will lose them from the start.
If the reader leaves your website after the first few sentences or paragraphs, you will have a problem getting them back. You can intrigue your reader in several ways, including gripping them with an exciting fact, being empathetic, or telling a joke or story.
Once you have the person hooked, it is time to explain how your post will address the reader’s problem and show them the purpose of your blog post.
Build Out Each Section of Your Outline
The next step but not the last is writing the content for your blog post. This is one of the most important things, so how can we forget about that.
Now that you have your template or outline, you can fill in the blanks. Use the design to expand and guide you on all the points that need to be written about. You should conduct additional research and write about what you know in order to establish yourself as a thought leader in your industry.
Something important to do is back your information up with links or facts from external sources. When you do the above, make sure you put compelling and accurate data in your blog post.
If you are having issues piecing together a sentence, you are not the only one. It can be challenging to find your flow when writing on a new topic. Luckily, many tools can help you improve your writing and increase your productivity.
Here are a few software applications that can help you get started:
Cliche Finder
If you feel like your writing may be coming off a little cheesy, using Cliche Finder will be perfect for you. Using this handy cliche tool, people can identify an instance where they can be more specific in their content.
ZenPen
Check out this distraction-free writing tool if you are having trouble staying focused. You can get words down without messing with formatting with ZenPen, which creates a minimalist writing zone designed for writers of all skill levels.
Power Thesaurus
If you are stuck on a word and can’t think of a synonym, Power Thesaurus can help you. It is a crowdsourced tool that can assist you with several alternative word choices from a local writer community.
Publish and Promote Your First Post
You likely don’t have a social media following yet, especially if you are starting out in the blogging world. Thankfully before you can create a promotions strategy, you don’t need a huge following.
You need a master plan to help you engage, post, and create content for your social media and blog audience. It is also crucial to take advantage of digital and social technologies to share your parody post or preview posts.
A productive promotional strategy offers your readers multiple marketing channels and constantly informs them of your posts.
What Makes a Good Blog Post?
Ensure that you know the answer to questions like “What makes our audience come back for more?” and “Why would someone keep reading this entire blog post?” before you start writing your blog.
Begin by choosing an excellent blog post that is educational and interesting. A blog should help readers resolve a challenge or answer questions about problems they are experiencing. It is important to remember that you need to do this appropriately if you want to gather a significant following.
You also have to provide actionable steps while being engaging and not only just answering your reader’s questions. Say, for example, your intro should make them want to continue reading your post and hook the person.
Remember, a good blog post provides the content to audience members and is interesting to read.
Quick Blog Writing Tips
Here are some quick blog writing tips that you can use to create more readable content that will attract a solid audience.
- Each sentence should convey a single idea
- Reference social media posts
- If you don’t know where to start, begin by telling a story
- Use Grammarly to find errors
- Paint a complete picture with video, graphics, and images
- Include interesting facts or quotes for emphasis on the subject
- Break your content into digestible chunks or make it skimmable
- Convey your point with conducted research and valid sources
Even though we have shown you multiple tips and tools already, providing you with some formatting guidelines would be an excellent idea before publishing your blog post.
Use H2s to Arrange Your Ideas
Splitting your paragraphs into sections would be a fantastic idea if you want to simplify your users’ reading. When you begin typing out your first blog post, keep this in mind, as it will streamline editing when you are done.
By focusing on the overarching H2s, you can discuss topics wonderfully. You can then make the piece flow more naturally by branching off into subheaders, including H3, H4, and H5.
Ensure Your Images Are Centered
Your content can look more professional with a bit of effort by just performing this simple practice. The readers’ attention is drawn to the subject if the images are kept to the center of the piece because they don’t need to go somewhere else searching for a visual representation.
Another awesome thing about having your images center-aligned is that they look better when translating from mobile devices to PC or vice versa. A centered photo will remain the focal point as you transition to Windows or the small screen of a mobile device.
Add Alt Text
One of the most critical things that other bloggers often forget is to add alt text to their images. Search engines such as Google use image alt text to index and rank your blog higher than those missing such elements. If the keywords included are what they searched for in the first place, the text will also lead the reader to the blog topic.
Image alt text does not only include SERP features but provides benefit to the reader by offering more accessibility. What’s incredible about alt text is that with assistive technology, it can be read aloud for people to enjoy, providing better visual images when they can’t see them.
Keep Your Sentences Concise and Short
Ensure readers can clearly understand what you are trying to accomplish when you begin working on the body of your blog post.
Users will derive more value from your work if you feel less pressure to elongate your popular posts with unnecessary details or information. However, keeping your list post or video blog concise will keep the reader engaged.
Use Multimedia Content With a Purpose
An excellent idea to make your website enjoyable for your audience is to break the blog post up with various multimedia. This valuable advice should not be taken lightly, as a reader will enjoy visiting a blog with slideshows, audio, polls, video, and images.
We have all been to those plain black and white blogs, so it’s inevitable you know how mundane they are.
Using multimedia content with a purpose also improves your on-page SEO (search engine optimization) and makes your website more interactive.
Now that you have a better idea of establishing your first blog post, it may be an excellent move to learn about the audience you are targeting and the topic you want to choose.
List Based Blog Post
A mix of the words “list” and “article” creates the word “listicles.” This term has been used to describe a listed-based or glossary post, which has become exceptionally popular these days.
Information is compiled in the form of a list, but the content is structured in a glossary post format. A listicle helps the reader digest and skim your content more quickly because it uses subheaders to break down the blog post into individual pieces.
Listicles can offer various methods and tips for solving a problem, plus they can be a great way to gain a dedicated following.
Thought Leadership Post
Thought leadership posts allow you to share firsthand knowledge and expertise with your audience on a particular subject matter.
One of the best ways to write these types of articles is in the first person as it shows your authoritativeness. It will also help you build trust with your audience, so readers take your blog seriously as you continue to write more content for it.
Curated Collection Post
This is another kind of listicle blog post but with a unique twist. Curated collections attempt to prove a big point by listing real examples instead of sharing methods and tips for doing something.
You could have five examples of evolution in action among five various creatures, starting with the praying mantis.
Slide Presentation
Many slide presentation tools can help you turn your information into easily shareable slides. It would help if you looked at it like Powerpoint for the internet.
An incredible thing about Slide Share is that you can generate a steady stream of visitors by promoting one of these blog posts.
It is important to note that promoting slides requires that you do so on a social media platform because, unlike blogs, these slide decks do not often rank well on search engines. You can give it a chance to rank on Google and share a great deal of information at the same time if you summarize and embed your slide into a blog post.
If you want some slideshow idea for your website, why don’t you turn your company’s mission and goals into a slideshow? That will allow anyone to go through the presentation, take lessons, and hopefully share it with their friends.
Newsjacking Post
Usually, this post name is a great way to break important news about your industry. The primary purpose of these types of articles is to offer your readers timeless advice while garnering their undivided attention.
You can use the big things that happen in the industry to show that your blog is a trusted source for learning.
If you were a home decor merchant or interior designer, you would keep up with the latest news in your industry. When a company in the market releases something like a revolutionary tool, it may be a good idea that your blog post covers it.
Infographic Post
The slide presentation post and an infographic post share similar purposes, but an infographic post can share more information than the traditional format of a plain blog copy. If you want to share an exceptional amount of statistical information (without confusing or boring your reader), building this data into an engaging and well-designed infographic is what you should do.
What this style of a blog post does is help your audience remember the information long after they leave your blog post.
How-to Posts
Say, for example, the blog you are reading right now is that one that you don’t look beyond. Readers love how-to guides like this one because it helps them solve problems they are experiencing.
These articles walk the audience through a step-by-step project to improve literacy on a topic.
Guest Post
If you want to include other voices on your blog, a guest post is the best way to do it. Say, for example, a guest post would be perfect if someone wanted to get an outside expert to look at a subject.
These blog posts also give your website variety in viewpoint and topic. Guest posts are an excellent solution if your customer has a problem that you cannot solve. A word of advice will be to set up editorial guidelines if you begin accepting guest posts to have the same standards throughout all your content.
Now that we have listed all the different kinds of blog posts you can create, you may be thinking about how you regularly can make quality blog articles that your readers will enjoy.
Draw from What You Know About Your Audience and Your Buyer Personas
Make sure you clearly understand your target audience before writing your blog post. Ask questions like, “What will resonate with them?” and “Is there something I can teach my readers?”
This is why the process of creating buyer personas is so crucial to your efforts. While coming up with topic ideas, you should always consider what you know about your buyer personas and their interests.
Brainstorm Topics or Pull From Your Content Strategy
It will benefit you significantly if you pull post ideas from a previous content strategy or brainstorming session. Another thing that can come in handy is if you have a pre-existing portfolio to see what topics you performed best at.
Fill in the Gaps
It is crucial to remember to fill the existing discourse gaps in the topic you choose. When writing for your topic cluster, you want to fill; don’t write about a need that has already been met. You may risk writing content in an over-saturated niche if you don’t use this approach.
It can be challenging to beat saturated queries when ranking against high authority publications. However, it is not impossible if your article answers the questions that the competition hasn’t.
Select the Type of Blog Post Your Are Writing
It is essential to remember that there are numerous types of blog posts that you can create, and each has various formats to follow. Below we have listed some of the most prominent blog post styles.
- The how-to post
- Infographic posts
- Newsjacking posts
- The ultimate guide
- What are posts
- List-based posts
Choose the Best One By Generating a Few Different Titles
Your blog title should leave your reader wanting more while telling them what to expect in the piece. Sound confusing, right? That is why it is essential to brainstorm multiple titles instead of just one when coming up with a blog post title.
Designate Keyword Rich H2s and H3s While Creating Your Article Outline
When you start outlining your article, you need to center your main ideas on keyword-rich H3s and H2s. These will be the subheaders and headers that your audience typically searches for. Google also indexes this information, which also helps your content rank higher in the SERP.
Write Your Blog Post
We already showed you how to develop your outline earlier in this piece, so we will quickly go over the primary points. Once you have outlined your subheading and headings, it is now time to add the body to your article.
It is essential to write about what you already know because it will be easier to convey your message to the world. If you need to conduct additional research and add links to external sources, you should do so to provide your readers with valid and trustworthy information.
You also get a chance to show your personality in your writing. It would help if you keep in mind that blog posts don’t need to be strictly formal; these articles can be filled with humor, exciting ideas, and your personal views.
Something to keep in mind is factoring in your blog’s brand voice and goals so that your reader understands who you are.
Proofread Your Work
Don’t overlook it, as the editing process is one of the most critical aspects of blogging. It may be good to ask a grammar-conscious co-worker to proofread your post and edit your work. You may also consider using a free grammar checker like Grammarly or enlisting the help of a professional in the industry. If you want to brush up on your self-editing skill, it would be best to turn to one of the many online resources.
Add Media Elements and Images to Support Your Ideas
Shift your focus to adding elements to your blog post other than text once you have finished checking the grammar. It’s crucial to remember that there is more to making a good blog post than a relevant copy. Below we have listed some elements you can add to support your ideas or thoughts.
Featured Image
Select a relevant and visually appealing image for your blog post. Visuals are more responsible than ever for the success of your blog because social network platforms treat pieces with ideas more prominently.
Ensure that you pay attention to copyright laws and look for help if you have problems understanding what image you should select for your post.
Visual Appearance
An unattractive blog post will get you nowhere in the online world. The pictures are not the only thing that makes it visually appealing, but the organization and formatting of the article. You will notice that the subheaders and headers will be used to break up larger blocks of text in a visually appealing and well-formatted blog post. What’s also important to note is that those headers are styled consistently.
Another thing is that screenshots should always contain a defined border so that they don’t look like they are floating in the middle of nowhere. Maintaining this consistency makes your content easier on the eyes and looks more professional.
Tags and Topics
Tags are particular public-facing keywords that help convert your message, and these words also allow readers to find the same content category on your blog. It would be good to refrain from adding an extensive list of tags to your blog posts. Instead, your blog tagging strategy should be well thought out and planned to perfection.
Choosing 10 to 20 tags that represent all the critical topics on your website is one of the best ways to establish a tagging strategy.
Upload Your Post into Your CMS
Once your blog post has been filled out with all the optimized content possible, it is time to upload it to your content management system (CMS). You can opt to schedule your content, save it as a drat, or post it immediately; the choice is yours.
Something you can do is create a posting schedule so that your website is not inundated with content every single day. This is a way that you can scare your readers off, especially if every article is not of the best quality.
Determine a Conversion Path
When an anonymous website visitor becomes an available lead, it happens through a conversion path. Creating an effective conversion path may sound simple enough, but it requires a clear understanding of the needs of your target audience.
You should provide them with a path forward after your audience reads your content. Whether you are sending them to an affiliate link or getting them to sign up for your email subscription, converting your readers at the end of the day should be your final goal.
Guide Your Audience with Calls to Action
Having a call to action on your piece of content, on your home page, or in an advertising space is a great way to encourage your audience to do something. You can use them on your blog post to guide your reader to the conversion path or the next step.
Various types of calls to action include but are not limited to:
- Try something for free or discount to convert the reader to customers
- Learn more about a topic with downloadable content
- Join an online community in your blog domain
- Subscribe to your newsletter to see when you publish more content
In order to get a better idea, there is a whole list of effective calls to action to check out so that you can get a better idea of how to make a CTA that readers want to click.
