You’ve probably realized by now that there are many content marketing tools out there. They can help you achieve success with your marketing strategy.
However, with so many of them available, it’s hard for a content marketer to know which one to choose.
About 32 percent of all content marketers rate their management as fair or poor when it comes to content creation. Only 8 percent feel that they’re doing a good job of it.
In the content marketing world, what makes the difference between a decent and poor performance? Here’s what you should know:
Successful content marketers achieve better ROI when they use the best content marketing tools to help with distribution, curation, digital asset management, and content creation.
The rewards are surely worth it. For example, when they do it right, content marketers can achieve:
- Better lead generation
- Improved engagement with the audience
- Reduced cost for customer acquisition
- More sales
Successful marketers don’t have to use all the tools out there. Typically, they average five to achieve excellent results. However, with so many options available, it’s hard to know which ones work well to drive results for your business and help you create digital content that wows and converts.
The list below isn’t exhaustive, but it does contain the most useful tools to help you with your content marketing strategy. That way, you can boost your revenue and sales effortlessly. To make it easier, there are several categories. You can quickly find the ones you need from the list:
Content Marketing Tool – Content Tracking
Regardless of the content marketing platform you choose, these tools can help you level up the content strategy. You can easily keep track of how well the content performs on your website or another online platform. With that, you learn insights about audience behaviors and how they might affect your ROI.
You must focus on analytics to ensure that your efforts are working. One of the top content marketing tools to use for that purpose is MonsterInsights.
You can actually connect MonsterInsights with Google Analytics to see valuable KPI reports and metrics related to your WordPress site or dashboard.
Just hook Google Analytics to MonsterInsights to have tons of analytical information at your fingertips. You get an overview of the site’s traffic, detailed information about time on page, page views, bounce rates, and much more.
Most marketing tools don’t have those out of the box, but they’re crucial to running your campaign. With this information, you can see what content types the audience responds to. Then, it’s easy to create content that’s similar, seeing as the audience is interested in it.
You’re also able to check referral sources to find out which platforms drive more traffic to the site. That way, you know where to post content and can guide paid advertising campaigns that might be run in the future. With that, you can set up custom reports with Google Search Console to go deeper than this.
These reports show everything from detailed custom reports to eCommerce reports to track sales. If you’ve got questions about your site’s performance or the audience and their behaviors, MonsterInsights is the way to go. It also integrates with other trackable platforms, including WPForms, Google Adsense, WooCommerce, and others.
As a content marketer, you can’t be without Feedly. It is a great tool to help you track topics and sites to follow, and everything stays in one place. Check it out daily to find shareable items, keep up with newsworthy topics, and research new things to help with your content calendar.
Marketing tools like Mention are great to help you with your social media management needs. You can keep track of all the social media buzz surrounding your brand or business. In fact, this tool is great for social media listening, online media monitoring, brand management, competitive analysis, and much more!
Email Marketing Tools
Email marketing is just one of many marketing styles, but it has the best ROI attached to it. You can get back most of the money you spend. Therefore, email marketing software options are crucial content marketing tools. Plus, you have access to account-based marketing, which is highly effective. Check out these marketing tools:
OptinMonster isn’t like other email marketing options. You can also use it for generating leads and more. Plus, you can boost your subscriber count.
It offers attractive forms for email signups and various ways to trigger them. Marketing automation is crucial here. You can set everything up and, in a sense, forget about it. In fact, you’re sure to appreciate the exit-intent technology because it helps to detect user behavior, prompting them with a specific campaign at the moment they try to leave.
With OptinMonster, you can also deliver lead magnets easily. That way, your visitors want to sign up for the newsletter. On top of it all, there are plenty of integrations with eCommerce software and CRM software.
5. Constant Contact
Those who want the best email marketing services are sure to appreciate Constant Contact. It has useful online training for content marketers, so you can use the active user community, resource library, or contact support.
Marketing tools like this can do much more than send out emails. Marketing automation is one of the top benefits, but there are so many things you can do to generate content and have it work for you.
Another great choice for sending emails is Sendinblue. This is an excellent resource for your strategy. You are allowed to build personalized newsletters and emails with the drag-and-drop builder. Therefore, you get beautiful templates without requiring coding experience.
With that, you can segment the audience for all of your marketing campaigns. That way, the right people see your message when they need it. This is excellent for affiliate campaigns and product launches. Sendinblue also lets you use A/B split testing, and it offers machine learning to help you determine when to send the emails for the best response.
Finally, you should note that Sendinblue isn’t just an ESP. It’s a customer relationship management software that offers live chat and SMS features so that you can convert your site traffic into leads.
Do you want to go further than regular email signup forms to collect information from subscribers and visitors? If so, you need WPForms. This is a feature-rich tool that’s simple to use and features and drag-and-drop form builder. You can create forms for any purpose, but there are also surveys and polls to get feedback and information from visitors.
Tools for Social Media Posts
Social media is a great marketing tactic, and it can be inexpensive. However, to get the most from it, you need to use social media images and have an editorial calendar to ensure that you know when to post and what.
Therefore, you need the right tools for the job that can:
- Automate content sharing across various platforms
- Track/assess effectiveness for your campaigns
- Find new content ideas for the social media calendar or your editorial calendar
Here are the top picks in this category:
Tailwind is a powerful and simple content marketing platform that helps you schedule things for Instagram and Pinterest. You can save time with multi-board pinning, bulk image uploads, drag-and-drop calendars, pin looping, and much more. With that, it automatically optimizes the Instagram or Pinterest schedules based on when you want your marketing campaigns to happen. It can sense when the audience is active and send alerts.
You also get built-in analytics to see what’s working for each pin or post.
When it comes time to run a social media campaign, Buffer is a great tool to try. You can create different updates and post them on various social media accounts and through multiple platforms. Just set up the schedule you want, and it helps you through it.
Plus, it offers analytics to ensure that you know how your content is doing.
BuzzSumo is an all-around content strategy too. With it, you can do things like:
- See most-shared content from different platforms
- Track trending content for different periods
- Find out what influencers share that could relate to your strategy and needs
While it’s not as well-known as other influencer marketing tools, it’s becoming more popular. There are plenty of other things you can do with it, and it’s a top choice among marketers.
11. Facebook Page Insights
Using Facebook for lead generation and marketing is crucial, but you have to keep up with content performance. You can do this with Facebook Page Insights because it features built-in social media analytics tools.
It’s easier to understand your audience’s demographics, such as gender, location, and age. That way, you can find out which content sees the most comments, shares, and reactions. From there, you can tweak the strategy to meet your needs.
Hootsuite is a great choice for marketing teams. It has tons of features to help you schedule and create your social media posts on various platforms. Plus, it collects data (analytics) about how the content is doing. You can easily change things up and try something else to focus on engagement.
Zapier is an excellent marketing automation tool because you can connect various services together and have a seamless integration. With that, you can quickly post your Instagram content on Facebook or share it with appropriate email marketing software.
With so many marketing tools that help with social media, you might get overwhelmed. However, Zapier seems to do it all without any fuss!
Content Promotion Tools
You can’t just create content and post it anywhere. There’s tons of competition from other companies, so you have to promote yourself effectively to get the best results. That way, you see more website visitors than you might with other content marketing tools.
OutreachPlus is an excellent tool for influencer marketing. You easily connect with online influencers so that you have more sales, traffic, authority, and visibility. That way, you find out which prospects you should nurture and the approaches that work well. With that, you save more time on your future endeavors.
15. Social Media Ad Platforms
Every social media platform lets you advertise on it now, and this is an excellent way to reach the target audience. There have recently been declines in organic reach for websites like Facebook. Therefore, the pay-to-play approach could be the only way to see results and get traction.
You can advertise on various platforms. The most popular include YouTube, Instagram, Facebook, Pinterest, Twitter, and LinkedIn.
16. Social Warfare
The best way to get the word out for content you’ve created is by having others share it. Therefore, you must include social buttons on the content. A great tool for that is Social Warfare. You can set it up quickly, customize it, and adapt how you share on each social network.
17. Sprout Social
As a content marketer, you must focus on promotion and social listening. Sprout Social can help you do this. It’s great for all types of content marketers. You can easily discover the conversations you should participate in and manage them. However, it also lets you publish content while seeing in-depth analytics about its performance.
A popular way to see more website traffic is to have online giveaways or contests. However, when you’re creative, that same style can be great for promoting particular content pieces.
With RafflePres, it’s easy to create online content around your larger content pieces you’ve already made. For example, if you wrote an eBook, you could give out a prize to someone who writes the best review or offers a creative testimonial.
This helps you create social proof for your brand because the contest is likely to go viral. However, you also drive people to a particular content piece that is sure to drive conversions and leads.
Another strategy here is to use the giveaway based on the most likes for content a user created. That way, you get free content, and customers become the ambassadors for your brand. In a sense, they promote the content for you and themselves, so you reap the benefits without the work.
Just make sure that the prize you offer matches the work necessary for someone to participate in the contest. This tool is excellent to make user-promoted and user-generated content, but the prize has to be more valuable than asking customers to write reviews.
Project Management Tool Options
With so many content management tools out there, some people forget about how to manage their different projects. While you can use some of the ones listed earlier, it might be wise to choose a specific project management tool. Here are the marketing tools in this category:
Basecamp is one of the most reliable software options out there. Everyone can easily get organized, you can delegate new projects, and monitor everyone’s progress. With that, it has a remote management system. Everyone can work together no matter where they’re located. Also, Basecamp lets you store files and documents with a drag-and-drop mechanism.
DivvyHQ is a content production and planning software created specifically for publishers and teams. The software offers workflows that you can customize to fit your needs. Plus, there’s a Master Content Calendar, so users can see what team members are working on right now.
Digital Analytics Tools
While most content marketing tools have analytics built-in, these are some of the top choices. You might pair them with something you already use or utilize them separately:
21. Google Analytics
Google Analytics is an analytics software tool that helps marketers with its comprehensive system of analyzing and reporting website data. That includes how your customers engage with website content, ads, and social media across every device. Plus, website managers can understand what works on the site, allowing them to adjust content strategies appropriately.
To be successful, you need to know that the content you create is optimized for the results pages of Google. SEMrush can help here. It’s a digital marketing tool designed for SEM and SEO professionals. You can see engagement data to help rank higher in the search engines. Plus, it is excellent for keyword research, with more than 106 million keywords available.
23. Adobe Marketing Cloud
Adobe Marketing Cloud is an integrated solution that helps marketers with their marketing campaigns. It’s easy to optimize everything and analyze your website performance information. Plus, the tool syncs all the data into an easy-to-use and manage dashboard.
Sometimes, monitoring issues affect the ranking and performance of your website. It’s crucial to fix those, and Moz lets you see site rankings for important keywords. Plus, it helps with competitive analysis, on-page optimization, and much more.
Content Curation Tools
In some cases, you don’t want to create the content yourself. However, you don’t have to and can still see great results by sharing and collecting written content from others. It’s called content curation, and there are a few tools to help you:
Curata allows you to use a blog post, keywords, news sites, authors, and other sources for curation. With the Curata dashboard, you can add commentary and images and then schedule/share what you’re gathered. Plus, the software could generate relevant results as you continue using it.
Pinterest is the epitome of curation (visuals only). This site lets you collect images and put them into collections (boards). You can also include tags and links. That way, it’s quick and easy to find your content later.
Pocket dubs itself as a personal curation tool. The browser bookmark lets you quickly save your content. Plus, you can add tags to find it later. This is a great way to keep a content stash ready on your best topics so that you can dip into it when the creative juices aren’t flowing.
28. Post Planner
Do you like to drag and drop your social media into a content calendar? If so, Post Planner is a great tool for you. It curates your shareable content based on its past performance. From there, it plugs it into your calendar to post it automatically!
Scoop.it allows you to create topic pages for interest areas. Then, you could set the app to pull information in from various sources, such as RSS feeds, blogs, websites, and searches. It’s content marketing that fishes for information, giving you topics when you need them. Publishing tools like this ensure that you find the right data, publish it to the topic page, and share the whole thing or certain pieces of content.
Why is Twitter on the list? It has a list feature that helps you follow tweets for a particular topic. Just add the Twitter users who post about that topic. From there, you can quickly respond, share, and retweet.
Visual Content Marketing Tools
Visual content marketing tools are crucial because visual content is known to get more shares and views. Therefore, it fits in with your strategy. However, you need the right options for content creation because it’s a little different than writing blogs. Here are a few tools to help:
Instagram offers a video app called Boomerang. With it, you can create short-motion video content at the touch of a button. With that, you can share the engaging content on Instagram instantly. Content marketing doesn’t get much easier than that!
Canva is a great option. Creating images is easy, and you can share them on various websites, podcasts, blogs, videos, and more. Marketing tools like this do all sorts of things, such as creating presentations and anything else. With this app, your content marketing efforts are made easier.
CloudApp is a great way to create screenshots. You are sure to love it. Plus, you can record screens or created GIFs (short, motion pictures). It includes storage and sharing options, as well.
Beginner Blog Post Tools
There are various content types out there to help you generate traffic for your website and brand. However, blogs should be the cornerstone of your strategy. They can establish you as the authority figure in your industry. In fact, they’re almost expected from websites. Here are a few content marketing tools to get you started:
34. Blog Tyrant
If you’re completely new to starting a blog, Blog Tyrant is the place to go. It features an in-depth guide to show you how to monetize your blog. Before you do anything else, you should read it.
From there, it offers various suggestions for tools, information about hosting your site, and the top WordPress plugins.
WPBeginner is another great resource, especially if you’re using WordPress to host your blog. It has plenty of tutorials, tips, and detailed guides to get you started. With that, it comes with resources from those who have already used the site. You can quickly level up your game here.
As you continue growing, you can even create an eCommerce store. However, you should take plenty of time to go through the resources. While it’s not a learning curve, you want to know everything you can to be successful.
Headline generators are often talked about, though you may never have heard of a domain generator. Nameboy is a great one because it helps you figure out the right name for your website.
While some people might think of this as a minor task, your company name matters. It must be memorable and catchy, but you must own the rights to the domain’s name.
You can enter a topic or keyword that your blog specializes in, and the tool generates a list of appropriate names.
For example, if you typed in “New to blogging”, you get a list of available names, such as:
If you’re not satisfied with those names, you can insert new words or try something else.
IsItWP is highly comprehensive and can help you learn how to create a blog. It contains tons of resources to get you started. However, you can use the main search when you need information on blogs to imitate or compete with. You get two crucial pieces of information: who hosts a site and what they chose to build it.
While it’s not a true form of content marketing, you need to know what the competition is doing. That way, you are top in the Google Search results and can leave them in the dust.
As you’re building web pages for your site, you should start generating leads even before the content is ready. SeedProd is a great solution and can assist with your content marketing efforts.
With it, you can build landing pages without having to write code. In fact, you’re creating landing pages in minutes when you use the drag-and-drop editor.
Plus, you can create a Coming Soon page. That way, your audience knows that something exciting is about to happen. Explain what content the blog or website might focus on. Plus, people can join the email list before your site launches.
In a sense, SeedProd lets you make the most of your build time so that you get up and running while generating leads.
Search Engine Optimization Tools
Those who want to start a blog (and everyone should) must dive into the world of SEO. There are plenty of content optimization tools out there to help you optimize the content.
Generally, SEO tools aren’t thought of as content marketing tools, but they’re at the heart of it. No piece of content can be good if it’s not SEO-focused. SEO consists of the keywords and other features to ensure you use to ensure that your content is crawlable and readable by search engines. That way, you are ranked higher than the competition!
UberSuggest is a free tool that helps you conduct basic keyword research. In fact, it’s easy to use, intuitive, and quite accurate, seeing as it’s free. Just enter the keyword you hope to rank for and see data about the search volume and ranking challenges for that term.
If you notice that the volume is exceptionally high or too low, the tool suggests new ideas for you. It’s not a true form of content marketing, but it’s crucial to know what other competitors are using so that you can make it better or try something else.
When creating and running SEO campaigns, you are trying to boost brand awareness. When people use those keywords, they see your website instead of someone else’s. That’s the ultimate goal for any content!
Ahrefs is an extensive tool allowing you to overhaul your SEO. Perform in-depth research on your competitors, check the keywords you’re ranking for, and dig deep into the competition’s strategies.
There’s a learning curve here, and the tool isn’t as intuitive as others. Therefore, you might spend a lot of time understanding the tool.
With that, it is quite expensive. There is a seven-day trial for just $7, but it costs $99 a month or more.
With all the content marketing tools out there, you can’t forget about collaboration. That way, the entire team can talk to each other and stay on track for deadlines and other problems. Each collaboration tool listed here could be right for your needs:
Slack is primarily a collaboration and communication tool for the workplace. It helps people collaborate with other team members online, regardless of where they are right then. The workspace is made up using channels so that teams can share ideas and work together. Plus, you can use it with other apps like Dropbox or Google Docs, so there’s no need to leave this tool.
If you’re serious about content marketing and have many people working together, this is a great solution.
Asana is called a work management platform. Team members can work together on goals, daily tasks, and projects. Plus, it’s easy to assign your projects to specific people, share them, and monitor the activity of each member. With that, you can organize tasks based on priority and don’t require spreadsheets or email. Content marketing can’t be done right without the entire team on the same page, and you get that with Asana.
Trello is a great visual project management and collaboration tool. It’s fun to use and makes it easy to plan things. The platform uses boards to represent your projects with cards to indicate tasks. Inside each card, you have a list that categorizes and tracks the progress. Here, you can track and organize each file and project. Plus, it offers integration with other apps that your team probably uses.
Content Upgrade Tools
Content marketing tools can help you upgrade what you already have. Content upgrades can help with customer retention and conversions. Check out the top upgrade tools out there:
44. Google Docs
Another great way to create your content upgrade is by using Google Docs. You can quickly figure out what works by checking the analytics tools to see what posts are successful. Copy those into your Google Docs, and then export them into a PDF. Then, use something like OptinMonster to deliver the upgrade and watch your content marketing skyrocket. Google Docs is also great for creation and other needs.
Fiverr isn’t necessarily a content upgrade tool. However, it pairs you with tons of content creators to create new or update current pieces. This is a massive online marketplace that offers various services. You can take your content marketing efforts to a new level here.
When you want to get your marketing and sales teams on the same page, you need the best content marketing tools. There are plenty out there, but don’t worry if it takes time to find your favorite content marketing tools.
It’s crucial to have a simple tool or two that can help with your marketing strategy. On top of that, you must focus on a content marketing tool that gives you more for the price. Some of the tools discussed help you organize, create, and post content. They are often the best, but you must also think about the learning curve required to use them effectively.
If you’re serious about content and want to create pieces that boost conversions, drive leads, and earn sales, you need the right tools at your disposal!