Content Repurposing Guide

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Content repurposing guide is the act of taking your existing content and turning it into something new. For example, you could take a blog post and turn it into a podcast episode, or take a webinar and turn it into an e-book. The benefits of repurposing content are threefold: first, it allows you to reach a new audience with your existing material; second, it allows you to deepening your relationship with your existing audience; and third, it saves you time and energy that would otherwise be spent creating new content from scratch.

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Content Repurposing Guide

What is content repurposing guide?

Let’s say you have a blog post that’s doing really well. People are engaged, they’re sharing it, and it’s getting a lot of traffic. So, what do you do next? You could sit back and enjoy the fruits of your labor, but if you’re smart, you’ll see the blog post as an opportunity to create even more content. This is known as content repurposing.

By repurposing your content, you can turn a successful blog post into an eBook, a video, a podcast episode, or even an infographic. Not only does this help you to get more mileage out of your original content, but it also allows you to reach new audiences. So, if you’re not already repurposing your content, now is the time to start. Who knows? You might just end up with your next big hit.

Why should you repurpose your content?

The answer, I think, is quite simple: it’s more efficient. You’ve already built the relationship with your audience, you’ve already spent the time and energy creating something thoughtful and useful–why not use that again?

Not only is it more efficient, but it allows you to focus on other things. By repurposing your content, you can spend more time creating new content, connecting with your audience, and building your business. And that’s a good thing.

How to repurpose your content

The internet has changed the way we think about content. In the past, we would create something and then share it once or maybe twice before it disappeared into the archives. Today, we can share our content again and again, reaching new people each time. But how do you make sure that your content is still relevant? How do you keep it from feeling like a rerun? The key is to find new ways to repurpose your content.

For example, you could take an old blog post and turn it into a series of tweets or create a graphic that illustrates the main points. You could also produce a podcast episode based on your most popular blog post or give a presentation that highlights your best work. By finding new ways to share your content, you can ensure that it remains fresh and engaging.

What type of content can be repurposed?

Just about anything can be repurposed with a little creativity. A blog post can be turned into a video, an infographic, or even a podcast. A white paper can be used as the basis for an e-book. A PowerPoint presentation can be turned into an online course.

The possibilities are endless. The key is to think outside the traditional formats and come up with new ways to present your ideas. When you do, you’ll find that repurposing content is a great way to reach new audiences and get your message across in a fresh, new way.

Case studies of successful content repurposing

When you find something that works, it makes sense to keep doing it, right? That’s the thinking behind content repurposing: Instead of starting from scratch every time you want to create a piece of content, you can recycle and adapt existing content to fit your new purposes.

Of course, simply reusing the same content over and over again can get boring for your audience. That’s why it’s important to be strategic about repurposing: You want to find new ways to present your old material in a fresh and engaging way.

Fortunately, there are plenty of ways to do this. For example, you could take an existing blog post and turn it into an infographic or a video. Or, you could take a series of tweets and turn them into a short ebook. The possibilities are endless!

To get some inspiration for how you can repurpose your content, check out these three case studies of successful content repurposing:

  • Tako Agency took an existing blog post and turned it into an infographic. As a result, the piece was shared more than 2,000 times on social media and generated more than 10,000 pageviews.
  • Buffer took a series of tweets and turned them into an ebook. The ebook was downloaded more than 28,000 times and led to significant increases in traffic and engagement for Buffer’s blog.
  • Closely Inc took an existing blog post and turned it into a series of four tweets. The tweets were retweeted more than 1,000 times and generated nearly 5,000 pageviews for the original blog post.

Tips for repurposing your content

The first step is to accept that no one wants to hear from you—not really. They want to hear from you about something that’s on their mind, that they’ve been thinking about. But here’s the good news: if you can take the thing that’s on your mind and make it about the thing that’s on their mind, then you have a chance to connect. The way to do this is not through a trick, but through genuine understanding.

If you can deeply appreciate the reader’s point of view, then your job becomes easier. You can write content that doesn’t interrupt what they were doing but instead pulls them in because it promises to make their day better in some way. That’s how you repurpose your content: by being generous and by seeing things from the other person’s point of view.

Tools for repurposing your content

I’m a big believer in repurposing content. Not only does it save you time, but it can also help you reach a wider audience. Here are some of my favorite tools for repurposing content:

  • Canva – Canva is a great way to create visuals for your blog posts and social media posts. You can also use Canva to create infographics, which are a great way to repurpose longer blog posts.
  • SumoMe – SumoMe is a tool that allows you to add share buttons to your blog posts and social media posts. This makes it easy for people to share your content with their followers.
  • Google+ Ripples – Ripples is a tool from Google+ that allows you to see how your content is being shared across the social network. This is a great way to see which pieces of content are resonating with your audience and worth repurposing.
  • Quora – Quora is a great platform for finding questions that people are asking about your industry or niche. You can then answer those questions in the form of blog posts or articles, which can be a great way to repurpose your content.
  • YouTube – YouTube is a great platform for repurposing video content. You can take excerpts from longer videos and create shorter clips that are more shareable on social media. You can also add transcripts of your videos, which can be repurposed into blog posts or articles.

Conclusion

Content repurposing is a great way to save time and reach a wider audience. By repurposing your content, you can turn one piece of content into multiple pieces of content that can be shared across different channels. This allows you to maximize the return on your investment for each piece of content that you create.

FAQs

Q: What is Content Repurposing?

A: Content Repurposing is the process of taking existing content and creating new versions of it to reach different audiences or achieve different objectives.

Q: Why should I repurpose my content?

A:Content Repurposing is a great way to get the most out of your content. By creating new versions of your content, you can reach new audiences, generate more leads, and drive more traffic to your website.

Q: How can I repurpose my content?

A: There are many ways to repurpose your content. You can create new blog posts, infographics, videos, e-books, and more. To get started, simply choose one of your existing pieces of content and brainstorm different ways to repurpose it.

Q: What are some common types of content that can be repurposed?

A: Almost any type of content can be repurposed, including blog posts, articles, e-books, white papers, infographics, and videos.

Q: How do I know if my content is successful?

A: There are a few things you can measure to determine if your content is successful. These include traffic, engagement (shares, likes, comments), and leads generated. You can also look at how much time people are spending on your website or how many pages they’re viewing.

Q: What’s the best way to repurpose my content?

A: The best way to repurpose your content depends on your goals and objectives. If you’re looking to generate more leads, you might want to create an ebook or whitepaper. If you’re looking to drive more traffic to your website, you might want to create a video or infographic.

Q: How often should I repurpose my content?

A: There is no set frequency for repurposing content. Some companies repurpose their content monthly, while others do it quarterly or even yearly. It all depends on your goals, objectives, and resources.

Q: Are there any tools that can help me with content repurposing?

A: Yes, there are a number of great tools that can help you with content repurposing. These include Canva, Google Analytics, BuzzSumo, and Hootsuite Insights.

Q: What are some common mistakes people make when repurposing content?

A: Some common mistakes people make when repurposing content include creating low-quality content, not promoting their content properly, and not having a clear goal or objective.

Q: How can I avoid making mistakes when repurposing my content?

A: To avoid making mistakes when repurposing your content, be sure to create high-quality content, promote your content effectively, and have a clear goal or objective in mind.

Q: What are some other tips for repurposing content?

A: Some other great tips for repurposing content include making sure your content is evergreen, using data to inform your decisions, and partnering with influencers to reach new audiences.

Q: Where can I learn more about content repurposing?

A: If you want to learn more about content repurposing, check out our blog post on the topic. You can also find a number of great resources by doing a simple Google search.

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