How to Write a Blog Post? The Ultimate Step-by-Step Guide

How to Write a Blog Post

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You probably already know how blogging is important for your marketing efforts. Therefore, if you don’t have a personal blog or one for your business, you should begin writing one as soon as you can.

Without a blog, you might experience various problems. Search engine optimization may be poor, and you don’t have enough promotional content for your social media platforms. With that, you might not see enough customers or leads and have fewer pages to provide calls to action buttons.

Most marketers have plenty of reasons why they can’t create a blog, and it often stems from not understanding how to post a blog.

Unless you enjoy blogging, it might be time-consuming, challenging, and uninteresting. However, the time for excuses is finished. This guide can help you understand how to write a blog post and simplify your efforts.

What’s a Blog Post?

A blog post is a guide, article, or news piece published in the blog section of your website. Typically, a blog post covers specific questions or topics and is educational. Though the word count doesn’t matter as much as you think, a blog post in a personal blog can range from 600 to over 200 words. It might also contain other media options, such as interactive charts, infographics, videos, and images.

These posts allow you to publish thoughts, insights, and stories on the website about the topics you want. Generally, they relate to the business in some way and can promote credibility, brand awareness, more revenue, and conversions. With that, they drive more traffic to the website organically. That means you don’t have to pay for advertisements.

Today, organizations manage blogs, and people from all walks of life often have one. That way, they can share instruction, analyses, product information, criticisms, and industry findings. With that, there are various popular formats, but the most common are the:

  • Infographics
  • Newsjacking posts
  • Pillar page posts (ultimate guides)
  • What Is posts
  • List-based posts
  • How-to posts

How do you make sure that your post catches the eye of the target audience? There are a few ways to do that:

What Makes It a Good Blog Post?

You can’t have a successful blog if you don’t know why someone might read the entire thing. The goal is to make your audience continue coming back for more.

Therefore, a good blog post ensures that the reader stays genuinely interested because it’s educational and helpful. Blogs have to answer the right questions so that readers can resolve the challenge they face. You must also figure out a way to make it exciting and enjoyable for the reader.

It’s not enough to answer the question people have. You must provide appropriate actionable steps while engaging with them. For instance, the introduction has to hook the reader so that they continue reading. Then, you can use examples to keep the readers interested in what you’re saying.

A good blog post must be highly interesting to read and offer educational content. With so many blogs out there, you’re vying for attention with all of them. A boring read just doesn’t cut it.

Now, the question is how to write a blog post that engages and informs while being interesting.

How to Write a Great Blog Post

Having your own blog is something exciting. However, before you begin writing, you need to know what to do to write a blog post effectively. Here are the steps:

Understand the Audience

Before you write your blog post, you must have a clear picture of the target audience. You should ask yourself questions like “What resonates with the readers?” “What do they need to know about?”

The best way to do that is to create a buyer persona. What do you know about your buyers? What are they interested in? That way, you can come up with helpful topics for the blog post that are sure to keep readers interested.

For example, if the readers are millennials who want to start a company, you shouldn’t provide information about starting with social media. They likely have that information down.

However, you could give them information about adjusting their approach to social media. They may be using a more personalized, casual way of communicating, and they could switch to a network-focused, business-savvy one. This tweak can help you publish content about topics that the audience needs and wants.

If you don’t have a buyer persona, you can find free resources to get started. There are free templates, guides, and generators online.

Create a Blog Domain

Blog writing can’t happen if you don’t have a host for each blog post you create. Therefore, you require a content management system and a website domain host.

Choose a CMS

The CMS helps you create your website domain, which is where you publish the blog. These platforms can manage the domain (where you make the website) and the subdomains (where you create the webpage connecting the blog to your existing website.)

There are various options, but many people prefer the WordPress dashboard. If you get a self-hosted website on WordPress, it takes care of everything for you. Still, you need a hosting site, and WP Engine works well for that option.

The web hosting service is also important after you choose your CMS. Whether you create a subdomain on an existing site or a new one to host the blog, it must be registered:

Register a Subdomain or Domain with the Website Host

The blog’s domain looks like this: “www.theblog.com.” The words between the periods are up to you, but you must ensure that the domain name doesn’t exist anywhere on the internet yet.

Sometimes, though, you already own a website. If that’s the case, you can create a subdomain to keep everything organized and aesthetically pleasing. For example, you own a cooking company with a website called “www.cookingcompany.com.” When you choose to create the blog, it shows like this: “blog.cookingcompany.com.” In a sense, the blog’s subdomain lives in a section of the company’s website.

Some CMS platforms can help you create subdomains for free. That means the blog and the company site live on your CMS instead of the business site. If you use WordPress, the URL might look like this: “yourblog.wordpress.com. Those who want a subdomain that belongs to the company website should register it with an appropriate website host.

Most web hosting services charge a small fee to host original domains. Websites could cost as little as $3 a month, but you may have to commit to a longer-term.

The most popular website hosting services include:

  • iPage
  • Bluehost
  • DreamHost
  • HostGator
  • GoDaddy

Customize the Blog Theme

Once you’ve got the domain name set up, you should customize the blog’s appearance to reflect the content you want to create for the brand.

For instance, if you want to focus on sustainability or the environment, you might choose green as the color when designing the blog. That way, everything looks similar and has the same “feeling.”

If you manage a website currently and want to write the first post for that site, the article should be consistent with the subject matter and appearance of the site. You can do this in two ways:

  • Logo – Include the same colors that are in your logo and business name. It reminds readers who is publishing the content. Just remember that it’s up to you to determine how heavily you wish to brand the blog.
  • About page – Many company websites have an about section describing the business or the founder. The blog’s about section can be an extension of that statement. Think of it as the blog’s mission statement, and it’s there to support the company’s goals.

Choose the First Blog Topic

Learning how to write a post starts with the topic for the first blog post. It’s best to go with a general one at the start. For example, if you own a company selling CRMs to SMBs, the blog post could focus on the importance of using one software solution to keep everything aligned.

You might not wish to jump right into a how-to article at first. Here are a few reasons why:

  • You haven’t established your credibility yet.
  • There’s no authority.
  • You don’t have the trust of the readers.
  • There isn’t a faithful following.

For example, you are a plumber who is writing the first post ever. You shouldn’t write a how-to article about replacing the piping system in the bathroom. Instead, you need to use generic topic ideas, such as modern faucet setups, success stories you’ve had in the past, and all the rest.

Here are some of the best blog post options to start with:

  • List
  • SlideShare presentations
  • News pieces
  • Curated collection

As you start thinking of great topics, list them in a document with bullet points. That way, you can delete them as you write or cross them out virtually.

A good brainstorming session is crucial here. Sit down with nothing else going on and think about what you can write about that relates to your industry.

Another great thing to do is to bounce off of some old topics to come up with compelling and unique new ones. This is done by:

  • Introducing new formats
  • Taking negative/positive approaches
  • Choosing new audiences
  • Adjusting time frames
  • Changing topic scopes

Focus on a Working Title

Now, you should come up with a few working titles for your blog post. These are different ways of approaching your topic to help focus the writing.

For example, if your topic relates to plumbing (such as a leaking faucet), you could narrow it down to tools to use to fix leaky faucets or common reasons to have leaky faucets.

Writing headlines is an art form, and you must perfect it before you start writing the blog post.

Understanding how to write a great headline is something that many writers ignore. However, vague headlines don’t get the clicks you want. From there, no one reads the blog post, so it doesn’t get likes, shares, or promotion of any kind.

Ultimately, the goal you must focus on here is to promise readers something in the title and follow through.

Here is an example: Choosing a Solid Topic for Your Blog Post.” The topic was blogging. The working title could have been “The Process for Picking a Blog Topic.” Then, you have the end result.

From the topic’s evolution to the working title, you get the final one. Even though your working title might not be what you go with when you hit publish, it offers tons of information to focus the post on something specific. Blogging is an overwhelming topic, so you need to narrow it down to something manageable for 2000 words or so.

Write the Intro (Make Sure It’s Captivating)

Blog writing must start with grabbing the readers’ attention. If you lose them within the first few paragraphs or sentences of your introduction, they stop reading altogether.

It’s quite easy to get their attention. For example, you could be empathetic, tell a joke and story, or grip the reader with interesting statistics and facts.

Then, you should describe the post’s purpose and explain how you address the reader’s problem. That gives them a reason to continue with the post by showing them how it can improve their lives and work.

Don’t be afraid to use bullet points, especially if you’re writing a longer post. That way, people know what to expect.

As you write the first draft, make sure you know how to captivate your audience and do so through the introduction.

Here’s an example:

“That blinking cursor on the blank screen is something every writer has experienced at some point. You know it and come to dread it. Usually, it comes at the worst of times, such as when you’re on a deadline or writing the introduction.”

You’ve told a story that almost every writer in the world understands, which captivates them and shows them that you’re sure to help them with their introductions.

Organize Everything with an Outline

Sometimes, the blog post has way too much information for the writer and reader. Therefore, you have to organize it in a way so that readers don’t get intimidated by the content amount or length.

Organization often takes many forms, such as subheadings and small sections, tips, lists, and all the rest. When there are multiple pieces of information within a single category, bullet points could also help break things up and keep them on the path of learning.

Typically, you have a lot of information when you’re writing guides, how-to blogs, and lists. Regardless, you can create an outline for the article before writing. That way, you know what points to cover and how to do so.

Each subheading or section should flow effortlessly with the next. For example, if you’re writing about using Snapchat for business, your outline might look like this:

  • Intro
  • Setting up the account
  • List of steps to do that
  • How to make Snapchats
  • Steps for doing that
  • How to add filters
  • Subcategories for doing that (lenses, geofilters, etc.)
  • Viewing the Snaps others send you
  • And so on

Some writers do this directly into the document software they use. Others like to brainstorm on paper and go from there.

Write the Blog Post

The next step is to write the blog post.

You have your template or outline, so it’s just a matter of filling in the blanks. The outline is the guide, and you expand on the points you’ve put in before. When you’re starting out, it’s easy to write about what you know already. Then, you can add more research to get examples, data, and other information to back up the points.

If you do use external sources in your blog post, make sure that you cite them properly.

However, learning how to write a blog post isn’t just about creating sentences. You must string them together so that there is a flow. It’s challenging for even the best writers, but there are free tools to help you improve on your writing skills, such as:

  • Thesaurus and Word Hippo – If you’re stuck on a particular word, you can use Word Hippo or a thesaurus to help you out. That way, you’re not repeating the same things over and over.
  • ZenPen – If you have trouble staying focused, ZenPen offers you a minimalist design for the writing zone. That way, you don’t have to worry about formatting right now.
  • Cliche Finder – Do you sometimes feel like your words are cheesy? You can find areas where you could be more specific with this tool.

When you are working on your first draft, the basic rule is to keep the paragraphs short. Chances are, your readers use smartphones and smaller devices to read the blog post. Therefore, you must ensure that they don’t get eyestrain from the blog content.

Generally, it’s best to keep the paragraphs at three to four sentences in length. Single sentences can also be used to create more white space and bring home specific points you want to make.

Edit and Proofread the Blog Post

Your blog post is now complete, or so you might think. You aren’t done yet, but it’s getting close. Most bloggers overlook the editing process, but it is so important for blogging.

If you’ve never edited something before, you need to learn how to do it. Ultimately, it comes down to reading the whole post. Listen for any sentences that don’t make sense and change them.

When you’re finished, the blog content should sparkle, and there should be no grammatical errors. If you have a friend who knows a thing or two about grammar, ask them to read it. Otherwise, you could use a tool like Grammarly. If the post is to be on your website, you may also want to ensure that you haven’t plagiarized anything. Copyscape isn’t free, but it can ensure that you haven’t stolen thoughts or phrases from other websites and blogs.

Once everything is polished, you should focus on the formatting. Here are a few blog elements to consider:

Featured Image

Most people don’t think about using relevant images, but this can easily help you break up the blog content.

When you choose relevant images that are visually appealing, it brings home what you’re trying to convey. With that, social networks can pick those up because photos have more power than words in some cases.

Ultimately, visuals are responsible for the success of the blog. If you don’t have your own photos to use, there are many free sources out there, such as Unsplash. You can’t just take pictures from Google Images. They are often copyrighted, and you could get into a lot of trouble.

Visual Appearance

No one wants to see an unattractive blog post. While pictures help, they’re not the only thing that can make your post more visually appealing. You also have to think about the organization and formatting.

In a well-formatted post, you see that the headers and subheaders break up big blocks of text. They’re also consistently styled. For example:

“How to Block Distractions

White Noise Generating Tools

First One

Second One

Website Blockers”

From the above, you can see that the section talks about blocking distractions. It flows down the page with different ways to do that, making the font smaller as it goes along. Skimmers can quickly find the information they need because of that format.

Likewise, if you include screenshots, they should all have a similar border (defined) so that they’re not just floating around. With that, you should put them in the center so that there’s more white space around them.

When you maintain consistency throughout the post, your content is easier to read and looks professional!

Tags and Topics

Tags are public-facing and specific keywords used to describe the post. Readers can browse more content within the same category on the blog. While it’s tempting to do so, you shouldn’t add a long list of tags. Instead, focus on the most important tags and put some thought into your strategy.

In a sense, tags are categories and topics. Ideally, you want 10 to 20 that represent the main topics you covered in that blog.

Add Your CTA

At the end of each blog post, you should insert a CTA. This indicates what you want your reader to do next. That could be to subscribe to the blog, register for an event or webinar, download an eBook, read other articles, or something else.

After the readers see your blog post, they click the CTA. This eventually generates leads and loyal readers for you. However, the call to action is a valuable resource for that person who reads the content. You can use them to provide similar content with the same subject matter of what they just read.

Many people aren’t sure how to write a CTA. It’s just a sentence or two that conveys what you want the reader to do now.

Here’s an example:

“Did this article pique your interest? Learn more by reading this article (and link to it.)”

If the goal is to get them to sign up for your newsletter, you could write something like this:

“If you liked the information presented here, sign up for our newsletter. You can get helpful tips just like that each month!”

Ultimately, it’s a win-win situation for everyone. The reader wants to know more and can get the information they need. Your company receives a lead that can be nurtured over time and who might become a customer later!

Optimize for Your On-page SEO

Once you’re done writing and have a good blog post, you should go back to it and focus on search engine optimization, optimizing the on-page elements.

You shouldn’t obsess over the keywords you use or how many times they’re in there. Just write naturally, and when an opportunity to incorporate that phrase comes up, you can insert it. That way, you’re not impacting the reader’s experience. Consider making the URL keyword-friendly and shorter if possible.

Just make sure that you’re not focused solely on keyword density. That often leads to keyword stuffing, and Google doesn’t like that.

Here are a few other SEO reminders you should focus on and optimize for:

Meta Description

The meta description sits below the page title in the search results on Google. It offers searchers a quick summary of what the blog post is about. Typically, they are 150 to 160 characters long and begin with a verb, such as “discover,” “read,” or “learn.”

Though these descriptions don’t factor into the ranking algorithm, they are a courtesy to the searchers. Don’t neglect this aspect because readers want to know what the post is about before clicking on it.

Page Headers and Title

Blogging software usually uses the post title of the blog as the page title. Ultimately, this is your most important on-page SEO element. However, you’ve been following this formula, so you know that the working title naturally includes the phrases and keywords the target audience wants to know about.

Don’t complicate the post title by fitting keywords in where they don’t belong naturally. However, if there’s an opportunity to add the targeted keywords to the headers, do that to create a great headline. Also, you should focus on shorter headlines (under 65 characters ideally) as they aren’t as likely to get truncated within the search engine results.

Anchor Text

Anchor text is just the words or word that link to other pages on your site or another one. You should carefully select the keywords to link to so that they go to other site pages. Search engines use that when they rank the page for certain keywords.

Every great blog post has anchor text, which could be internal or external links. However, you must think carefully about the pages you link to. If you’re ranking for specific words, make sure that those other pages have that phrase.

If you’re using external links (to other blog posts), you should be sure that the writer or company has a strong authority within the industry. That way, you appear more trustworthy and might rank on the first page instead of on the second.

Mobile Optimization

Over 60 percent of all organic website visits happen on a mobile device. Therefore, you should have a responsive design for your overall site and the blog. That way, you make sure that your visitors have a great experience while they read the blog post. On top of that, mobile optimization helps your site score more SEO points.

Pick a Catchier Title

You have your working title now, but it’s time to spruce it up to make it a great headline. There’s a simple formula for writing a blog post title that grabs the reader’s attention. Here’s what you should consider:

  1. Find your working title.
  2. Focus on accuracy and clearness when editing the title of the blog post.
  3. Work on having a sexy title. This could include strong alliteration, language, and other literary tactics.
  4. Think about search engine optimization and optimize the title by sneaking your primary keyword in if it’s natural.
  5. Make sure your title focuses on the subject matter; follow through on your promises to the reader.
  6. Try to shorten the title to 65 characters or less, as that’s when it gets truncated on Google’s search engine results pages.

Now, you know how to write your blog post. You can work on mastering the steps shown above. You’ve got the right audience, set up your blog, and understand the basics of writing posts. While the theory is easy to understand, it’s often hard to begin with the first one.

Here’s a process you can use to make it a little easier:

Writing the First Blog Post – How to Get Hits, Choose a Topic, and Write the Post

You have the practical and technical tidbits down now. Therefore, it’s time to create your own blog and write the first post. Many people make the mistake of introducing themselves and the blog here. (Welcome to the blog. Here’s what I’m covering. Check out my social media handles.)

Don’t do that!

Remember, your first article shouldn’t be a how-to post. While you might have the writing skills to pull it off, you haven’t established authority in your field yet. Therefore, you should focus on specific topics within the industry that are interesting to a few in the target audience.

It seems like an oxymoron, doesn’t it? If more people search for that term or topic, it means you get more readers.

However, this isn’t necessarily true. If you choose a highly searched or general topic, it’s likely that major competitors and established brands have covered it. Therefore, your post gets buried in the SERPs on Google.

Instead, you should focus on a topic that other bloggers haven’t covered. That way, you have a chance of getting on that first page of Google. Ultimately, the first post needs to cover a low-volume, niche topic. As you write more articles, you establish authority and can cover high-search keywords.

Here’s the process to use:

Choose a Low-volume Topic

The first step is to consider topic ideas that have low search volume in Google. They should have around 10 to 150 monthly searches for them. Those topics have less competition, so the new blog post has a better chance of ranking higher.

To pick a topic for your blog post, you should consider a brainstorming session. You can also use keyword research. That way, you see how many people want to know about that topic.

Keyword research shouldn’t be intimidating. New bloggers can use it just as marketers, and it’s easy!

To jumpstart the keyword research, identify your general topic. For example, you’re a plumber, so the general topic could be plumbing, which has over 67,000 searches.

Consider using various keyword research tools, plugging in that term. You can use:

  • Wordtracker
  • Ubersuggest
  • Moz
  • Ahrefs

As you run “plumbing” into the tool, you see a list of keywords related to the topic. Scan that list, selecting one with lower search volumes. Take a low-volume word or phrase and run that through the keyword research tool again, finding related keywords. Continue doing that until you find a term that has very few searches for it.

You can also look at other articles from your competitors. This is a good way to find out what a good blog looks like. It also lets you perform keyword research related to your niche. However, you shouldn’t focus solely on this method because it’s very time-consuming.

Google the Term to Know Search Intent

You now have your topic, so you should double-check it to ensure that people are looking for that information.

If someone wants to learn about plumbing issues under the kitchen sink, they may require a diagram, tutorial, article, or product to fix the problem. The first three work well for a blog post. However, products are a bit different. You could work it in a way that shows you can fix the problem with that product, but again, you don’t have authority in the industry yet and might not rank well.

Search intent means that your post is in line with what people want to know. If no one wants to read about plumbing issues under their kitchen sinks, you wrote something that nobody clicks on.

To check for search intent, you can Google that term to see the results. If you find other articles or blogs that rank for the term, you can write about it. However, if you only see listicles or product pages from the competition, it might be wise to go with a different topic for your first article.

For example, you want to write about under-sink plumbing in the bathroom because it only has 30 searches a month. However, when you Google the term, you see product pages from major home improvement stores, product carousels, and extensive guides from major publications. Therefore, you realize it isn’t the best phrase possible.

Find Terms and Questions Related to the Topic

You now have a unique topic that hasn’t been covered very much. Now, you should think about what terms or questions are related to that topic. Every great blog post provides something different, such as a new way of doing something or a new take on an old idea.

You have many tools out there, but Google is your best friend. It’s possible to search that term and go to the “people also ask” and “related search” areas. Make sure your post touches on those topics.

Outline and Write Your Post

Now, it is time to craft a great post. You’ve got your niche topic and the related queries and points to cover. Write something that’s relevant to the niche but which also has little competition.

When writing blog posts, you should consider:

  • Hitting 1,000 words – Longer posts are proven to rank better.
  • Putting the target keyword in your title – Working the keyword into the title naturally helps with SEO optimization later.
  • Including two H2s that include related keywords – Since you found the related topics already, you can use them as headings to build more authority for your content.

Promote the Post Through Outreach

New bloggers probably don’t have a social following yet. The solution is to build more backlinks to your post.

Backlinks are the backbone of every successful blog and a major ranking factor. However, you shouldn’t use black-hat techniques, such as spamming other blogs in the comment sections.

Instead, you can reach out to others and tell them that you have a new resource and can link their new posts to yours.

To become a successful blogger, your biggest goal is to get more readers. As you go along, consider creating a Google Analytics account. It can compile data to see what works and what doesn’t.

Blog Post Ideas

If you don’t have any blog post ideas that come to mind, consider looking at other blogs in your niche industry. It’s a great way to get topic ideas. However, you can also take a look at the ones listed below:

Editor’s Note: Don’t try a how-to article right away.

Differences

Compare two niche topics and list the differences. For example:

  • Differences between SEO and SEM
  • Differences between coupes and sedans
  • Differences between broiling and baking

Top Best/Worst Niche Tool for Niche Activity

You can explain the best and worst products for specific activities, such as:

  • 10 best/worst writing software programs for fiction writing
  • 10 best/worst family cars for long trips
  • 10 best/worst email marketing tools for small business owners

Common Mistakes for Niche Activity

Consider talking about the mistakes people often make for specific issues. Include ways to fix them:

  • Common car maintenance mistakes
  • Common broiling mistakes when cooking salmon

If none of those things make you excited, you can also write tips for almost anything, reasons to switch from one tool to another, and comparisons between two tools to find out which is the right one.

Types of Blog Posts

If you’re having trouble writing blog posts, it might be because you don’t realize how many types are available:

List-based Blog Posts

The list-based blog post is also called a listicle. It’s an article that delivers information in a list format. Typically, listicles use sub-headings to break down the post into individual pieces. That way, the readers can skim it and understand the content easily. They’re often used to offer methods or tips for solving problems.

Thought Leadership Blog Posts

Thought leadership posts let you share your experiences about a specific subject matter. You’re giving firsthand knowledge to the readers.

You can write them in the first person. Ultimately, they build trust with the audience. That way, people take the blog more seriously as you continue writing.

Curated Collection Blog Posts

Curated collections are a type of listicle blog. Instead of sharing tips for something, it offers a list of examples that have something in common to prove a point. Many people use this blog post type to compare different products or tools.

SlideShare Presentations

SlideShare is a great presentation tool where publishers can put a lot of information into slides that are easily shareable. In a sense, it’s like PowerPoint but on the web. Blog posts like this promote the SlideShare and generate steady streams of visitors.

However, SlideShare isn’t like a regular blog post and might not rank well on various search engines. Therefore, they need their own platform to get the message out there. You can embed a SlideShare on your blog post, sharing more information and ranking on Google. Most people create a SlideShare presentation and then promote it with an article.

Newsjacking Blog Posts

Newsjacking means that you use breaking news in your blog post that’s related to your specific industry. Typically, a newsjack post gets the attention of consumers, offers them professional advice, and proves that your blog could be a trusted resource because you know what’s going on and what’s trending.

To find newsworthy topics, consider Googling your topic or keyword. Then, tap the “news” section of Google to see what’s trending. From there, you could even add a link in your blog to that news story, which brings you backlinks.

Infographic Blog Posts

Infographic blog posts are similar to SlideShare ones. They convey a lot of information when plain blog copy isn’t the best format.

For example, you might want to share tons of statistical information, and you also don’t want to confuse or bore the readers. If you take that data and turn it into an engaging infographic, readers stay engaged. Plus, it might help them remember the information you provided after leaving the website.

How-to Blog Posts

This article that you’re reading or skimming now is a how-to post. It offers a step-by-step guide about how to solve a specific problem (writing blog posts). In a sense, they’re like cookbooks for the industry for which they’re written. The audience gets walked through each step so that they can do it for themselves.

Consider writing more posts like that as you grow your blog. That way, readers know that you care about them and are more likely to invest in your services.

Just make sure that the subject matter relates to your industry. If you are a plumber, you don’t want to tell others how to write blogs. You have no credibility there, and it could confuse your readers, turning them away from your blog altogether.

Guest Blog Posts

As you start growing and writing blog posts more often, you’re likely to get a following. Guest posts are a great way to include different voices. For example, you could get an outsider’s opinion about a topic or feature information from an expert.

It’s also a great way to create engagement. Connect with bloggers and influencers in your industry. Ask them to write something for your blog. They’re sure to get likes, shares, and reads, which helps to promote you and the other person.

Plus, these posts can offer variety and different viewpoints. Make sure that you have appropriate editorial guidelines in place before you accept guest posts. That way, they are up to your standards and fit in with your style.

Conclusion

Blogging helps to build more awareness of your brand and become the leader or expert within your industry. With a good blog, you can attract leads and increase your conversions. However, most people start with a personal blog because it is easier to write about what they know. From there, you can boost your ratings and rankings.

Writing a blog post can seem like a daunting task. However, you have now learned how to write a blog post with these tips and steps. You can begin blogging for yourself to promote your brand and company.

With that, you also learned how to post your blog and the domain and site hosting services available. Take all of this information to heart and craft the perfect blog post for yourself!

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