Do you want your blog post and copy to perform well? If so, you might be missing the most important part – a great headline. Once you’ve written the content, you should play around with the title before you publish it. That way, you can drive traffic and raise conversions.
A catchy headline is your entry point into the world of the reader. This is a big and busy space, and they occupy all aspects of it.
Great headlines aren’t just something you hope to create. You must focus more of your attention on writing better headlines than the content. It’s true that the content you create must be excellent, but you can’t get anyone to click on the post if the headline isn’t excellent.
You have probably seen some of the latest posts that your competition has created. Are readers clicking on them in droves? It might be because of the headline writing tips and formulas they use.
This is the first impression for the reader, so you must make it a point to be the best it can be. For example, if you wrote about the top ways to convert website traffic, but that was also the title, it seems boring.
In this article, you can learn the process for producing excellent headlines consistently. Whether they are in-depth pieces or short bursts of information, an attractive and powerful headline can be had with these simple tips:
Use Specific Data and Numbers when Writing Headlines
Depending on the power of your headline, traffic could vary up to 500 percent. Therefore, if the headline isn’t clickable and impactful, the other marketing steps you take are a waste of time.
When you integrate specific data or numbers into your headlines, it is effective and can make the article more exciting for readers. Research studies show that headlines with quantities can generate about 73 percent more social engagement and shares.
When writing a list post and using numbers in the headlines, it’s like brain candy. They can be quite addictive, and people’s minds cannot get enough.
It’s also important to learn the science behind using odd numbers. Have you ever clicked on a viral blog post because it had seemingly random headlines in it? Why did the authors use odd numbers instead of even numbers? One example comes from Buzzfeed.com. It always seems to list 13 Reasons or 73 Thoughts.
The brain believes odd numbers more. In a sense, odd numbers can help people recall and digest information easily. With that, spelling out the numbers in your headline could be dragging your conversions, too. If you use the numeral, it appeals to that number-craving part of the brain.
Here’s another secret: If you write a guide, don’t offer more than nine steps. The brain finds it harder to process more than that at once. However, when writing about different ways to do something or tools to use, there are no limits on the amount you can have.
Use a Unique Rationale When You Write Headlines
A unique rationale can be used to write great headlines that go viral. Rationale just means the reason why something must be done. Therefore, if you want others to read the content, you have to give them a good reason to do so.
Roughly 59 percent of people share content without even reading it. Therefore, you must ensure that the headlines appeal to those who do read the article later. Give others a strong reason to click so that they (and you) aren’t wasting time on the content.
Businesses with a blog tend to have twice as much traffic as companies that don’t.
There are many rationales to include, and here are a few headline ideas to get you started:
Now is your chance to write catchy headlines for your next post. Here are examples of rationale in action:
- 3 Secrets to Make that List Post Sing
- 6 Insights into the Future of Search Engine Optimizing
- 15 Tips for Writing Blog Intros like a Pro
Call for More Attention
The purpose of your headline is to get the reader to view the first sentence. Remember: your customers are all human beings. They see 5,000 articles and blogs that vie for their attention.
Great content can’t start with a generic headline. It’s not likely to capture the reader’s attention. You must convince your prospects and customers to read. Headline writing should focus on building momentum for you.
Instead of putting more time into getting more email subscribers and getting sales, you should focus on the headline so that people read that first sentence.
That is the true purpose of your headline. When you accomplish that goal, everything else falls into place. That’s the best way to convert readers into customers. Focus on each article and create a compelling headline that makes them stop.
Before showing easy ways to write catchy headlines that call attention, you need to know the four rules:
- Make your headline unique
- Be very specific
- Convey urgency
- Provide useful information
Ensure the Headline Is Unique
Most people find it hard to write catchy headlines because they don’t want to “steal” from other bloggers. However, when you find a headline while reading or researching, write it down and tweak it to be unique for your readers.
Unique means to be one of a kind. In other words, the headline must be different from any others out there. How can you test for uniqueness, though?
Just plug it into a headline analyzer. You can also use Google. Put your headline in quotation marks. Here is an example:
- “10 Conversion Rate Optimization Methods That Really Work”
If you use double quotation marks, you get the exact results you want. The goal is to see “no results found” in the search results.
Thousands of other people might write an article with that same keyword. However, the goal here is to write something that no one else has done yet.
Be Ultra-Specific When Headline Writing
The next rule to follow for writing catchy headlines is to be painstakingly specific. Ultimately, the content’s headline drives each piece of information you put out there. It’s crucial to have the right headline formats. That way, the platform you publish it on works for you.
Your prospects are likely to have questions and need you to answer them. If you can do that with your specific headline, you convert them to loyal customers and readers.
Ultimately, if you’re more precise, you can command more authority within your industry.
There are times where you may consider masking the real purpose of the content from the target audience. This is called clickbait, and those click triggers could be strong adjectives and power words within the headline.
While there isn’t anything wrong with it, very specific headlines give a reader that sense of what they can expect and why they want to click on the content and read it. If you use clickbait with writing your headline, you run the risk of the reader not getting the information you promised. This could backfire on you.
Don’t confuse readers with the headlines and avoid vagueness. Instead, get right to the point for your blog or article.
How do you write headlines that are specific to your audience and that meet their needs?
For example, if your target keyword focuses on a “small business plan,” you need to use specific headlines that work well with that. Here are a few variations of headlines that might work:
- Steps for Writing Your Small Business Plan in Just 30 Minutes
- Learn to Write Your Small Business Plan from the Beginning
- 3 Steps to Writing a Small Business Plan
Convey That Sense of Urgency in the Subject Line
You must infuse your headlines with urgency. Otherwise, the readers aren’t likely to read it or bookmark it to come back. The purpose here is to get those readers to click the headline right now.
Everyone wants to find that propelling force to nudge them to do something immediately instead of procrastinating. That’s what urgency can do if you use it in the headline writing process.
A sense of urgency is crucial for content marketing. However, it cuts across your productivity and personal life, too, and you want to convey that to the reader.
Copywriters often improve their conversion rates once they strategically use urgency in their copy. Prospects want to respond fast because that’s the way psychology works to persuade them. You should use emotions to convey that sense and to justify the decision based on logic.
That’s exactly what you must do with your email subject lines and in your blogs. If you write an article, make sure you focus on urgency and scarcity, as they are two powerful elements that can produce outstanding results.
Effective headlines should always grab attention. They make the reader anticipate what could happen next. However, they must also answer the question the readers have. Tailor the headline and message to the person based on where they are in their decision process.
That way, they don’t ignore the headline; they have a fear of missing out on what information you’re offering.
Offer Something Useful
The last rule to follow is to make the headlines useful if you want to grab a person’s attention. Ultimately, the three rules earlier (uniqueness, urgency, and being specific) correlate with being useful.
If the content and headline aren’t useful, it fails, regardless of the urgency you put forth. In fact, you can’t write a unique and specific piece of content if it isn’t also useful.
Useful means different things, such as:
The goal is to help your readers experience hope because their problem is solvable.
If you follow these four rules, you can build a blog to generate more than 100,000 blog readers within the next two years. This can also boost traffic by over 200 percent.
Don’t forget to include data in the blog posts and write in-depth pieces. That way, you create credibility along with catchy subject lines.
The 4 Us of Writing Headlines that Grab Attention
Do you now understand the four Us of headlines? Can you put them into action?
The goal now is to find different ways to create a powerful headline to generate qualified leads and clicks on each article. For example, if people are already wanting the information you have to offer, they are bound to click on that post. From there, it’s up to you to convey your message and convert them!
State the Obvious
Headlines should always state the obvious, but they must be easy to understand, too. That moment the reader finds your post from anywhere, they shouldn’t require help to figure out what the body copy is about.
Most headlines have urgency but lack purpose and clarity. The purpose of your headline is to get others to click on it to get more ROI. Your goal isn’t to appear educated or clever.
It’s easy to confuse readers with uncommon phrases and words. Readers don’t care what university you attended (unless it’s an educational blog post).
Instead, you should demonstrate cleverness through the ability to explain any complicated issues and simplify them.
Convey your message with simple words. While you might feel compelled to say “famished,” it’s often better to say “hungry.” They mean the same thing, and most readers understand hungry better.
Here are some examples of headlines that confuse others:
- Meticulous Savings Tips for Amateurs
- Annihilate Inflammation from Unfavorable Weather
- 10 Ubiquitous Places to Find Appropriate Post Themes
Instead, you should say:
- Effective Savings Tips for Beginners
- Get Rid of Annoying Skin Conditions
- Top Places to Find Blog Ideas
Yes, you must raise the bar for your content. However, it’s best to use common adjectives and words people relate to. That way, you encourage fellow bloggers, content marketers, and internet users to share the content.
It’s true that most niche industries have technical terms. However, use the content to explain those and keep the headline simple.
Use Interesting Adjectives
Adjectives are crucial for written and spoken language. They’re great for emotional writing and can pull the audience along with you in the story. With that, they keep people interested and engaged.
As a content writer, your goal should be to use adjectives to give the headline a boost. That way, it is attractive and meets the audience’s needs.
While it can seem like a good idea to use negative headlines to convey something bad or wrong, avoid this. Negativity can often turn people away. Even if your content is great, they ignore it in search of better examples. Good adjectives to use in your headline include:
- Many More
Examples for headlines that use appropriate adjectives include:
- 10 Fun Ways to Spend Your Mother’s Day
- 10 Incredible Tips for Bird Photography
- The Best Free Videos for Workouts on YouTube
Flag the Reader
The flagging technique is a powerful way to write headlines for a blog post or copy. You already know one of them, which requires you to address the reader as “you.”
Many marketers use “you” in their headlines all the time. Usually, a good headline with “you” in it has high engagement levels. That word captivates and connects the readers on a more personal level.
Since most of your competition also uses content to attract customers, you must reach out to the prospects on their level. Therefore, you should write headlines that are specifically for the prospects. Here are a few examples of headlines that use the “you” approach:
- Double Your Commissions with Just 15 Minutes a Day
- Secure Your Blog with These 4 Tips
- Calling All Bloggers – Use These Strategies to See More Blog Visitors
The last example doesn’t use “you,” but it still focuses on a specific audience or person (bloggers). Headlines like this are sure to impress and flag the reader where they are at that point.
Use Emotional Words
Some words can prompt change, but others reaffirm that status quo. With that, words could make people happy or cry.
Emotionally impactful words are often called power words. If you’re focused on writing great headlines, you have to know how and when to use them. They include:
Here are a couple of examples of power words in a unique headline:
- Conquer Your Writer‘s Block with These 6 Steps
- How Courage Helped Build a 6 Figure Income Online
- The Audacity of Marketing – Secrets to Outsmart Your Competition
You can use more than one power word in your headline, but they must be useful for the reader and be natural. Otherwise, Google might ding the post as being keyword stuffed.
With that, you should consider putting every headline in the title case, including your subheadings. It’s what people are used to, so they automatically feel connected to you.
Use Headline Formulas
What makes a good headline is a structure or formula. Every content marketer and authority blogger has at least one they use for writing headlines.
Sometimes, you can tweak them or test headlines before you decide on the best one. When using a formula, always include power words to get people to join the list or buy your product.
Some bloggers write the content first and then craft the headline. However, many people focus on the title first and let the content flow around it. Regardless, there’s no hard and fast rule to follow. What works well for you might not be suitable for someone else.
You’ve learned about the ways to write your powerful headline. However, you can make the headlines stand out with “SHINE.”
- S – Specify
- H – Helpful
- I – Immediate
- N – Newsworthy
- E – Entertainment (value)
Once you’ve crafted your headlines, you can use a headline analyzer. This is a tool that helps you decide if the formula was right and if it’s good enough to warrant clicks.
Many people use the formula that identifies the problem, offers the solution, and then brings it home with the promise.
Measure Headline Success
People often share articles that are quite long, such as 2,000 words or more. However, you can’t assume that long posts work for you. Therefore, you might want to write an in-depth article first to see how it goes.
It’s crucial to focus on the metrics. Successful headlines ensure that you don’t waste your time or the money it cost to pay someone to write your content.
You can measure headline success and content by:
- Customer/client inquiries – Did your content generate customer questions within the last two to three months? If you get a handful of clients asking about things, it’s a sign that the headline style you use works. Now, you can improve on it and optimize it for search engines.
- Social media statistics – Are others liking, commenting on, or sharing the content? The best headlines do that, and most platforms offer engagement statistics to help you see what the audience enjoys. Remember, when you have visible social sharing buttons, you could boost engagement up to seven times.
- Digital Statistics – You may also want to measure how many inbound links you generate through the body copy. Editorial links are the best ones because you don’t ask for those.
Don’t focus on just the headline here, either. Pay attention to the content and make sure the reader wants to know information about it.
If you’re unsure of what to do, you could create a keyword planner or editorial calendar. For example, you can see what to write about and when to produce/publish it. Then, you can use tools to ensure that you don’t have a generic headline.
It’s important to know which headlines work for your niche. The best way to do that is to look at other work to get an example of what you can do.
New strategies are coming out each day. Therefore, it’s hard to know what to do. Smart digital marketers must be disciplined and understand that the most important part of the content is a catchy headline.
Though you might craft one headline that seems to be the best, it doesn’t get many clicks. Focus more on great headlines, making a list of different options/styles until you find a great headline that works here.