If you are having trouble with choosing what to publish and which pieces to completely throw out, these few tips might help you to choose the right content to corner and target your audience. Not only is gaining their attention important, but also keeping hold of it is a slippery task to take on.
Content can be developed from keywords to particular topics, engaging the personal interest of your audience, or tailoring your writing to goals you or your company want to achieve. To publish and filter through to focus on just the content your site needs, you have to first realize what your audience wants.
Aside from the feedback from your audience, these tips can help you hone in and choose the perfect topics and publish audience-engaging content.
Using statistics from search engines and the number of clicks and shares that your articles have gotten are simple and accurate ways to register what works and what doesn’t. You can easily eliminate the topics that don’t work, which also eliminates unnecessary work and money spent writing them.
On the other hand, take your successful topics and content and milk them for all they’re worth. Link videos, create infographics, and develop various spinoff posts relating to the topic. In lieu of the saying, “If it ain’t broke, don’t fix it,” if it is engaging your audience, don‘t stray from that path.
Also, use topics that focus on “guides” or factual knowledge and focus on SEO techniques, so that your reputation begins to push your credibility up the charts.
Give in to the Seasonal Articles.
Your company should be traditional and consistent with their annual topics, events, and holiday-related posts. If there is something within your company that occurs every year, then don‘t skip it. Not only does this gain knowledge and awareness of the event, but also can create a consistent and dependent vibe for your readers.
Change the writing and central focus of the content, so that it is not redundant every year. This can help you not only develop a reoccurring relationship with your readers but also can make your writing a gold mine for search engines that need newer content on the same topic.
Don’t Be Afraid to Lengthen Your Keywords
To guide your readers to specific topics, scattering “long-tail” keywords throughout your content is a surefire way that you pop up in search engines.
This will make your content easier to find. Choosing three, four, or more words to guide readers to your business niche is a simple way to have your website stick out from the rest.
The Customer Is Always Right
An interesting, genuine, and emotional voice always draws a reader in. Most online browsers are looking for worthwhile content, and since writing is a craft, use that art form to not only bring them in but also inform them based on whatever your niche is. Try to focus on informing, helping, and entertaining, rather than product placement.
Ask for Feedback
Don’t be afraid of what your audience might tell you. Take criticism constructively, and you never know what might be helpful. Engage your readers with questions or prompt them to leave comments about something specific at the end of your blog. You can also do this on your social media pages, as well.