Swarms of bloggers let you into their lives each, and every day, and they use blogs to do it. From events that are happening in their personal lives to business, food, and intellectual concepts, online bloggers provide you with infinite material that you can read on a daily basis. Not all writers get paid to do it as some might think, and many are perfectly capable of choosing to blog as a way to pass the time, or simply share their lives with the world.
There is plenty of steep competition when it comes to monetizing your blog, or promoting your goods, and services, but you can do it if you want to earn a living by blogging. Keeping your blog up to date, and achieving a high search engine rank demands preparation, time, an understanding of your demographics’ needs, and active participation in social media.
We have incorporated five important tips that are essential when wanting to gain higher traffic, more ad-clicks, and a broader community that is needed in order to earn an income based off of your content.
Analyze Your Content
Google Analytics is a popular web tool that lets you keep up with your blog’s statistical data, which can ultimately help with gearing your content to double the numbers. With the web tool, you can isolate where your readers come from, what websites have brought them to your blog, their searched keywords, and more. By analyzing your blog, you can determine which posts your community seem to have the best reaction to, and which has the highest amount of traffic.
When it comes to the design of your blog, you want to ensure that it’s catching, and meeting the needs of your target group. Using inspiration from successful blogs in your respective niche can help you with this, but make sure that you’re remaining original, and not copying style, or content.
You can use web tools such as BuzzSumo to determine which articles, and topics have the highest track record on social media, and which ones have been shared the most.
Keep Your Content SEO (Search Engine Optimized)
Search Engines such as Google, and Yahoo use specific criteria to scan through content to create intelligent evaluations of the information you are posting, and relevance of your text. There is no set word count in terms of your article’s length, but the longer your article, the more information it contains. Web texts are recommended to be between 300 to 400 words, while an effective article is recommended to be 1,000, and 2,500 words in length.
Concentrating on keywords, or key phrases that are specific to your topic, and using them several times in the body, and the main headline of your text help to build your SEO ranking. Including your main keyword in your primary heading, at least one subheading, the first paragraph, and title, and URL of your page is the proper use of search engine optimization. However, keep in mind that cramming keywords, and phrases into your articles lower your SEO ranking, and directly effects the readability of your article.
Google Keyword Planner is a tool you can use to find relevant keywords for your article, and also lets you create keyboard lists, and pull statistics on search volumes, and trends.
Your meta description shouldn’t be more than 160 characters if you want it to properly show in your search history, and ensure that the details are easy to find in Google’s search results. You can also use images to assist with your search engine ranking by choosing an image specific to your topic, and using subject-specific filenames that properly associate with your keyword so the proper results populate in your search.
Create a Buyer Persona
Buyer personas have the ability to let you see the goals, interests, and behavior of your customers, and readers. To write blog articles that are optimized for your prime demographic, you need to identify which topics interest them the most. What does the person you have outlined do? What concerns, and desires do they have? Popular blogs provide answers to your questions.
Feedback from your readers is the most valuable thing that you can have. Ensure that you are giving them the opportunity to participate in the content on your blog by allowing them to leave their comments, criticisms, suggestions, and even submit guest articles on your blog. Doing this causes the confidence your readers have in you to heighten, and you’re able to find out more about their likes, and dislikes, which helps you in your editorial plan when deciding what content to post next.
Tools such as Stomt, and Google Trends allow you to track down search behaviors on certain topics, and create an easy survey for your blog on a topic of your choosing. Surveys not only encourage more interaction, but they are a great way to gain anonymous feedback on your articles.
Prepare a Plan
Planning your material weeks, or months in advance ensures that you have content to post when times get busy. Unexpected life occurrences, holidays, and illnesses are all examples of situations that could break your stride, and your posting string, which could be detrimental when trying to gain popularity, and monetize your blog.
By having an editorial plan, you can effectively post at key times of the day when the majority of your readers are able to catch up on your most recent articles, and it gives you an overview of completed, and upcoming articles so you avoid repetition. Devise a strategy, keep track of the topics that you’re posting, and use the free time that an editorial plan gives you to properly finesse your article by making last-minute adjustments, and creating new, and fresh content.
Optimize Your Article Spread
Making sufficient use of social media enables you to maximize your potential readership quickly. By keeping an active Facebook, Pinterest, Instagram, and Twitter account, you can consistently link back to your blog, and share articles by others to become a useful member of the blogging community. You can also use social media to engage with your readers on a more personal level.
Using social media is also a great way to build interaction with influencers who have the type of success that you strive for. Whether the influencers are bloggers, video bloggers, or writers who post articles that are read by thousands of people, if your content is interesting enough to them, and it catches their attention, they may use their influence to draw people to your blog, or your product.
Creating a newsletter for your readers also gives to up to date notifications of what they can expect to see soon, what’s recently been posted, and allows gives a bit of a professional touch.
You won’t become famous overnight by becoming a blogger, and you can expect the road to success to be long, tiring, and draining. Actively creating good content requires endurance, persistence, proper motivation, and research. Having your blog pay off requires a keen eye to the trends going on around you, and to detail. Your success depends on how much time, and energy you are willing to invest, but it also requires you to have the confidence that you can create entertaining, helpful, and informative articles. Every successful blogger started out just like you, and with the same amount of effort, your blog can one day rank among theirs.