Landing pages speak broadly to your end-user, and have the ability to offer unlimited opportunities to your advertising and distribution information. Essentially, a landing page is used as a tool to provide the user with a dedicated, promotion-specific page. Generally, they are pages that stand by themselves, and are designed for your specific marketing campaign. They help you to capture potential marketing leads, and help to warm clients up to a specific product you’re trying to sell.
By using correct landing page methods and structure, you can increase your bottom line, continue to target who your key demographic is, and become more in-tune with your customers.
Why Should You Use a Landing Page?
These pages are able to provide easily accessible information, and products that are being searched by a specific demographic. Landing pages are used to strengthen interest in an offer that you’re giving your users, such as a sale. Making this information readily available to your customers without them having to do much investigation heightens your ability to give them what they need. As a landing page operator, your prime concerns should focus on content, selling products, and services, and identifying the contacts for potential customers.
Common reasons your consumers visit a landing page:
– They are looking for information on a specific product, or service.
– They are interested in purchasing products from your business.
– They are seeking information, or requesting an isolated service or product.
– They are registering for an event, newsletter, community, service, and more.
Tether Value with Headlines, and Text
When creating your landing page, you want your users to feel like they can only get the information via your page. Ensuring that you have a solid, convincing headline helps to draw your users in to further investigate the page. Make sure that you gear the landing page specifically to your users, instead of using it as another outlet to promote your company or the products, and services that it offers.
Satisfy your user’s needs, and that’s how you keep them. Pay attention to their feedback, praise, and complaints to understand exactly what they want, and gear your landing page to meet it. You can also create buyer personas to properly understand your target audience, and their concerns. Use everyday jargon that your consumers understand to create common ground, and make the main feature of your landing page a solution for their concerns.
Ensure that you are solving your user’s needs. Try including lists that stem past the standard product features, and highlight the things that they can do, and create with the goods, and services that they are purchasing from you. Videos, and infographics can do wonders when you need to apply more than just the feature-specific value to a product.
By providing a source of evidence to your objective, and offer, you can encourage your customers to purchase what you’re selling. You’re drawing your users to your landing because you’ve offered a solution that they’re looking for.
Use SEO, and Call-to-action Methods
Without a doubt, your user’s are going to research solutions to their problem, so search engine optimization can play an integral role when directing them to your landing page. Promote the page with a call-to-action button that catches your user’s attention, and draws them to your landing page. Your content should be consistently encouraging your consumers to visit the page, and accept the offer.
Make use of Testimonials
Testimonials can be a vital building block for your landing page, and you should be putting credible testimonials to further encourage your consumer into purchasing your product, or solution. Understand that it’s better to provide a mixture of testimonials, instead of using only overly positive reviews. You want your user to feel like they can trust what they’re reading, and not everyone is going to like everything. Trustworthy, and real consumer feedback can give your potential clients a clear idea of what they’re looking for, and even encourage them to look into another product of yours that they didn’t consider.
Keep Your Layout, and Design Simple
By now, you’ve managed to make a compelling headline, but ensuring that your page is designed to look fresh, and easy to navigate is another method of keeping your users interested.
Consider using the same style as the advertising, or sites that brought your users to your page, and keep your information summarized into paragraphs that are informative, rather than full of fluff. You can also consider adding images to visually enhance your user’s experience but don’t clutter it. You want your page to run seamlessly without causing disorientation to your users. Support any images that you use with captions, and text that directly relates to the image’s purpose. This can also help with your page’s SEO ranking.
Landing Page Examples
The first of two landing page examples shows one for the Academy of Art University. The page includes a layout, and design that is easy to navigate, while making sure that all pertinent information is included for current, and potential students. The call-to-action button is clearly within view, and immediately captures your attention. This method is used to tempt the user into putting in their contact information so a specialist from your business can contact them regarding the product, or service that they’ve requested to have more information on.
With the other, you find a more targeted approach at landing pages, and one that is specific to the product they’re wanting to sell. HBLOOM’s landing page is a page that is pretty to look at, easy to work with, and includes images of their arrangements. Notice the breakdown of their schedule information, as well as the call-to-action button that is within clear view.
Your landing page can do wonders for your business, as long as it’s done correctly. Keep your focus on a centralized theme, include a catching headline that sums up everything special about your offer, and list all the important features, and benefits of your product. Your call-to-action button should be within first glance of your landing page so your prospective clients aren’t having to put too much work into seeking it out. Soon enough, you’ll be building a new landing page with testimonials from happy customers who have purchased your product from a landing page just like it.