How to Create Blog Content – A Guide for Your First Blog Post

How to Create Blog Content - A Guide for Your First Blog Post vintage teal typewriter beside book

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You’ve probably read a blog post or two in your day, meaning you’ve consumed content from a reputable thought leader in the industry. If the blog post was written correctly, you left with knowledge and a more positive opinion about the brand and writer who produced the content.

Everyone can connect with their audiences using blogging and enjoy the benefits it provides. This includes recognition from a new audience, organic traffic from the search engines, and promotional content you can share on social media accounts.

However, learning how to create blog content isn’t as easy as you might think. It takes a lot of work to have a successful blog, and most entrepreneurs can’t keep up with writing posts a few times a week with everything else they have to do. That’s why it’s crucial to hire a professional writer who gets to know you and your brand.

Table of Contents

What’s a Blog Post?

Blogging means different things and focuses on your niche, so let’s start with the definition of a blog post. This can be any news piece, article, or how-to guide that’s published on your website’s blog section. It typically covers one specific query or topic, ranges from 600 to over 2,000 words, is educational, and contains various media types (interactive charts, infographics, videos, and images).

Blog posts let you and your company publish thoughts, insights, and stories about any topic on your website. They can be used to boost brand credibility, awareness, revenue, and conversions. Plus, they allow you to drive more traffic to your site.

You’re probably not a writer, so you may want to hire someone to create posts for your blog.

Starting Your Blog

Before you can create content or have someone do it for you, it’s important to build the blog so that it correlates with your website. Here’s what to do:

Understand the Audience

Before they start writing your content, you must understand your target audience and explain that to the writer. You can ask yourself questions, such as:

  • What resonates with the people?
  • What do they want to learn about?

This process helps you create a buyer persona. Consider what you know about the audience and their interests, and come up with topics for each blog post.

For example, if your audience is full of millennials who want to start a company, you don’t have to give them information about beginning with social media because they likely know that.

However, you may want to provide information about changing their approach to social media to become more business-savvy and focused on networking. This tweak lets you publish content about the topics the audience needs and wants.

The buyer persona doesn’t have to represent one person or type of person; you may have multiple personas in your target audience. Therefore, you should create posts that speak to each one and resonates with them.

Check the Competition for Blog Post Ideas

In a sense, the best way to draw inspiration for your blog is to check out other blogs from well-established competitors. Take a look at their highly-reviewed and popular blogs. That strategy and execution are what helped them grow and become credible.

However, you shouldn’t copy all of those elements. Instead, your goal is to gain insight into what readers want from a quality blog.

There are many angles to consider when focused on competitive analysis:

  • Topics – What subject matter do the readers interact with?
  • Copy – Analyze the writing style and tone of your competition to see what readers respond to most.
  • Visuals – Check the color palette, blog branding, and theme.

It’s helpful to use the search bar on the blog site to see how easy it is to navigate through the blog section. Make sure that yours includes one, so readers can find pertinent information quickly without having to scroll through hundreds or thousands of posts.

Identify What’s Missing from the Competition

When you’re ready to start creating quality content, you can use the competition to find gaps in the current topic information. Begin there, writing to cover those gaps.

You should be trying to meet a need for the audience that hasn’t been covered in the topic cluster so far. Otherwise, you risk writing content for over-saturated topics. They’ve been done to death, and you’re unlikely to rank for those against high-authority articles. It’s not impossible when the content answers questions that the competition hasn’t covered, though!

Determine the Topic Ideas to Cover

Before hiring a writing agency, you should know the blog topic to want to cover. It can be general to start because you’re searching for your blogging niche.

Here are a few ways to select topics to cover:

  • Is the topic relevant?
  • How well do you understand it?
  • Who are you writing for?

Create an editorial calendar to help you determine when to write and what subjects to include. That way, you have it all lined up and can give the writing agency a list of topics and due dates.

Generally, how-to articles are some of the best and rank highly. However, newbies on the blog scene might find it hard to get to the first page of results because they haven’t established brand credibility and aren’t seen as authority figures in the field yet.

Identify a Unique Angle

What perspectives are you bringing to make you stand apart from the crowd? This is crucial to help you determine future blog posts, and you can find various avenues to consider. Answer these questions:

  • What unique experiences make you a thought leader or trusted expert on that topic?
  • Should you compare or share your original research?
  • Are you teaching readers how to do something?
  • Are you sharing opinions on trendy debates?
  • What problem does your blog solve for the readers?

For example, if you want to create a food blog, you can add funny or helpful experiences you’ve had in the past. You’re likely teaching others how to cook and may want to bring up opinions about hot topics. One post might focus on how restaurants use a pooled tip system, which allows people to learn about this phenomenon and discuss it.

Then, you might write up a few recipes and give a funny story about how things turned out poorly for you one evening. These things make you relatable as an entity and help drive traffic to the site.

Name the Blog

You should get creative here and use a name that tells readers what to expect from the blog. Tips for how to choose a name include:

  • Consider what the target audience looks for when searching.
  • Link the blog name to the brand’s message.
  • Keep the name easy to spell and say.

Make sure that your name isn’t taken already because that could lower your visibility or confuse readers who crave your content.

Create a Blog Domain

The domain is the part of your web address that someone uses to find your page or website. The blog domain often looks like this: Whatever is between the periods is your choice, but make sure it’s not out there already.

If you already have a website, you can create a subdomain for the blog, where it shows like this: That way, it lives on your website but in its own section.

Certain CMS platforms, such as a WordPress blog, offer subdomains for free, so the blog lives on your CMS instead of the business website. Therefore, if you want the subdomain to belong to your company’s website, make sure to register it with the proper web hosting company.

Many web hosting services charge a small amount to host original domains.

Generally, entrepreneurs prefer to use WordPress because it keeps things separate and can still look uniform and like the website.

Choose Your CMS and Set Things Up

A content management system (CMS) is the software application that lets you maintain and build your website without requiring coding skills. These platforms manage domains (where the website is created) and subdomains (where you build new webpages that connect to the site).

With a WordPress CMS, you have a separate blogging platform and don’t require a web developer to create the WordPress blog. Once you select your domain and subdomain for the blog, you need a web hosting service.

Generally, the best blog content strategy means using a free domain name to start. You’re not out any money and can build your blog quickly and easily.

Another effective blog content strategy is to create an editorial calendar. This tells you what topics to cover (you can include as little or as much information as needed) and when to produce and post it on the blog.

Some writers might even post to WordPress and similar CMS options for you, but they often charge a bit more. This can be helpful if you don’t want to learn about a new system and don’t have time to do it yourself.

Static Content Pages

Static pages are something every website should have. They aren’t necessarily part of the blog, but you should create them or have a writer do so for you.

Generally, static pages include your contact page, about page, and services. Usually, each of those contains or has a link to a simple contact form, where customers and potential clients can send queries and requests.

Customize the Appearance of the Blog

Once you’ve got the domain set up, customize the blog to reflect your content’s theme and your brand. For example, you might write about the environment and sustainability, so green is a great choice. However, your brand’s colors might be blue and white, so you update the WordPress blog to reflect that.

If you’ve already got a website and want the first post for that one, make sure the article is consistent in appearance. To do that, you can include your:

  • About Page – If you’ve got an About page to describe the business, the blog “About” section should be an extension of that. Think of this area as the mission statement for the blog, which supports the company’s goals.
  • Logo – Include your business name and logo to remind blog readers who published the content.

It’s easy to update the WordPress theme with just a few clicks. That way, everything meshes well together.

You may also consider using your blog to sell advertising space. Anyone can put ads on their blogs with Google Adsense. However, don’t expect to make a ton of money that way, and ensure the advertisements aren’t intrusive. People come to a blog for information; they don’t want to be bombarded with adverts!

Hire Someone to Craft Your First Blog Post

Once you’ve set up the blog and have a blog content strategy in place, you need to generate content. The good news is you’re not stuck creating the posts yourself. You can hire a freelance writer who already knows how to write and does it well.

It’s best to work with a content provider because it has multiple writers under one roof. Explain what you need or want, and you’re paired with a writer. Once the work is finished, you can review it and request revisions or accept it and add it to your blog.

Writing the First Blog Post

Now that you have the technical and practical points down, it’s time to write for the new blog. Whether you try your hand at it yourself or hire someone, you should start with the low-hanging fruit. This means focusing on a specific topic that serves a small part of the target audience.

Though it seems counterproductive, it’s the best course of action. You likely think that if more people search for a topic/term, that gives you more readers. However, it doesn’t work that way.

If you select a highly-searched and generalized topic, the major competitors have already covered it. Therefore, your post isn’t likely to show up on the first page of the SERPs. Give that new blog the best chance by selecting something that fewer bloggers have talked about.

Choose Your Topic

Before writing anything or hiring someone, pick the topic for your first post. It should be general. For example, companies that sell CRMs to small businesses might focus on why it’s important to use one software option to align the marketing, service, and sales teams.

Generate some content ideas first, and stay away from those how-to articles. In a sense, your credibility isn’t established. You can’t teach others how to do something yet because you haven’t proven that you’re a leader in the field. To them, you’re not an authority figure.

For example, a plumber’s first post shouldn’t focus on how to replace the piping in the bathroom. Instead, you should talk about modern faucets, focus on a success story you had when helping a customer, and those sorts of things.

In a sense, your blogging journey should start out very wide and broad. Then, new blog posts can narrow the topics down into how-to articles, lists, and more.

It’s best to have a brainstorming session or two to help you come up with topics. You may also ask the writer to come up with something or give them a broad keyword and let their creativity shine through.

First or New Blog Post Ideas

Here is a list of some great blog post ideas to help you:

  • The difference between two topics (SEO and SEM; sedans and SUVs; broiling and baking)
  • The 10 worst/best things for an activity (writing software for fiction writers; CRMs for prospects; family cars for road trips)
  • Common mistakes and how to fix them (eight writing mistakes; 10 broiling mistakes; eight car maintenance mistakes)
  • Proven tips for an activity (nine tips to find plumbing problems; eight tips to write a bestseller; seven tips for doing your own car maintenance)

Target Some Low-volume Keywords

When you create a new blog, your first post or two should use a keyword with low Google searches. Stick to between 10 and 150 searches each month. These topics have less competition and allow the posts to rank easily.

Choose a topic through brainstorming and keyword research. That way, you know how many people search for that idea.

Keyword research isn’t only for marketers; it should be a huge part of your blog content strategy. Plus, it’s easy to do!

The first step in keyword research is to identify the topic of your blog. If you’re a plumber, the high-level idea is likely plumbing, but you see it has 67,000 searches a month.

To find that information, you should use keyword research tools, such as WordTracker, Ubersuggest, Moz, or Ahrefs.

Run the term through your tool and see the related keywords that pop up. Scan that list and select one with a low search volume. For example, “under sink plumbing” might only have 1,400 searches a month, but “plumbing problems under the kitchen sink” has 10 searches a month.

Understand the Audience’s Search Intent

You now have the topic, so you should determine the search intent. What does this mean?

If someone searches for “plumbing problems under the kitchen sink,” they may want an article, product, diagram, or tutorial to help them fix it. A blog post can help with the diagram, article, and how-to aspect, but the post isn’t likely to rank for a product.

To determine the search intent, Google that term and see what results pop up. If other blog posts rank for the term, it’s something you (or your writing team) can handle. However, if you only see listicles and product pages from major competitors, it’s best to consider a new topic.

Create a Content Strategy or Brainstorm Various Topics

A good blog content strategy can help you immensely. That’s where you generate content ideas that you can use for the rest of the year (or for a few months, at least).

Create a list of blog categories and include topics to write under each. Then, build an editorial calendar and add them to the list. You should vary things as much as possible.

For example, you don’t want to write about kitchen sink problems for three months in a row. You’re inundating Google with too much of the same topic, and that hurts your search results. Use the editorial calendar to help you vary the information.

One month on the editorial calendar might look like this (with three posts a week)

  • Week One – Kitchen faucet ideas, top showerheads, common plumbing problems for the toilet
  • Week Two – Removing rust stains from the toilet, lighting a pilot light for the water heater, how to find your septic tank
  • Week Three – Reasons for a leaky water heater, preventative tips for toilet sweat, signs to replace your water heater
  • Week Four – Tips for thawing frozen pipes, should one adjust their water heater’s temperature, benefits of professional drain cleaning

Determine the Type of Blog Post You Want

There are many types of blog posts to create, and each one uses a different format. When creating content, you should have a mixture of definition-style posts, how-to articles, and others. Here are a few examples:

Blog Post Examples

Blog content can take on these forms:

List-style Blog Post

List-based posts are often called listicles, and they deliver list-style information. Typically, they use sub-headings to break down the data into individual pieces so that readers can quickly skim the content and digest it easily. They’re often used to provide ways to solve a problem and tips.

Thought Leadership Blog Post

A thought-leadership post helps you share your experiences and expertise for a particular subject and share your knowledge with the readers.

They’re often written in first-person to help build trust with the audience. You don’t have to tackle them yourself, though. Tell the writing agency that you want first-person articles, and the writers should know what to do!

Curated Collection Blog Post

Curated collections are like listicles. Instead of sharing tips, you’re offering a list of examples that have one thing in common to prove a point.

You may wonder what obstacles stand in the way of success for most people, so you turn to Quora or a similar platform and bring together a few of the answers. Round things out by saying that each answer really focuses on motivation or the lack thereof.

SlideShare Presentation

Some people use HubSpot Slides to package tons of information into easily digestible and sharable slides. It’s like PowerPoint, but for the internet. SlideShare blog posts promote your brand to generate a stream of visitors.

Unlike a blog, the slide decks don’t rank well by themselves on search engines. Therefore, they require a platform to get the message out there. When you embed and summarize the SlideShare in a blog post, you share tons of information and help it rank on Google.

Newsjacking Post

Newsjacking helps you hijack the blog to include important industry-related news. This article focuses on getting the consumer’s attention, offering them professional advice, and proving that your blog can be trusted to learn about big things in that niche.

Infographic Blog Post

Infographics are similar to SlideShare posts because they convey information in a fun way. Sometimes, plain blog copy isn’t the best format.

For example, if you want to share statistical information without confusing or boring the readers, you can turn the data into an engaging and well-designed infographic to keep the readers interested. Plus, readers might remember the information after leaving the site!

How-to Post

The blog post you’re currently reading is the perfect example of how-to guides. They solve a problem you’re having and walk the audience through the project using step-by-step tidbits.

However, you don’t have to use the written word for a how-to post. Video tutorials are a great way to show others what to do and offer other media channels that younger people might enjoy more.

Guest Post

Generally, guest posts allow you to include other voices and styles on the blog. You can use them to get an outsider’s opinion on a topic. Plus, they offer diversity and variety in topics and viewpoints. If a customer has an issue you can’t solve, the guest post is the best solution.

However, if you accept guest posts, make sure you’ve got editorial guidelines in place to ensure they’re up to your standards.

Find Terms and Questions that Relate

You now have a unique topic that hasn’t been covered extensively by the competition. It’s time to think about adjacent or related ideas.

You can use these tools to help:

  • Google – It’s your best friend. Just search for your term and check the “people also ask” section or the “people also search for” area. Touch on those topics in your post.
  • Answer the Public – This tool lets you put in the keyword and see a list of questions relating to it.

You may even use the keyword research tools mentioned earlier.

Create Your Outline for the Writer

Blog posts can have tons of information in them, and that makes it hard to write them effectively. The trick here is to organize everything so that readers aren’t intimidated by the sheer amount of content (or the length of the piece). It can take on various forms, such as lists, subheadings, and more.

You can help the writer if you want, and organize the outline yourself. That way, you know what points you want to cover and how to do it. Present that to the writer, and they have a step-by-step guide on what to do for the piece. It reduces the number of questions back and forth and ensures that you’re satisfied with the piece when it’s given to you.

It’s possible to find blog post templates that are already pre-organized for common blogs. That way, you’re filling in the blanks, sending it to the writing agency with your demands, and helping the writer.

Tell the Writer What You Want and When It’s Due

Since you’re not writing the blog posts for yourself, it’s important to provide specific instructions for the writing agency. Each writer on that team should know how to follow directions and ensure that your content includes the things you want. When you offer an outline, it’s easier for them to plug those in and write accordingly.

Check your editorial calendar frequently to know what topics to provide to the writing agency and when. Understand that these companies have many clients, so make sure you give them plenty of turnaround time to finish the work and still post to your blog on the right day.

Generally, writers require a day’s turnaround time for anything under 1,000 words. If yours is long-form content of 2,000 or more words, expect to wait up to a week for results. Some agencies allow you to pay more to have the work completed faster. You’re put at the top of the list, but you’re spending more per article, so keep that in mind.

It’s often best to read success stories from others who have used the same blog writing service. When you do that, you understand that those writers can handle deadlines, write effectively, and know what they’re doing. You should also focus on the specialties each writer (or the team) offers.

Some may have backgrounds in finance or healthcare, and you can request those writers to complete similar content for you.

Request an Engaging Title

Before the writer can start writing, they should come up with an SEO title. What is this?

An SEO title uses the primary keyword and tells the reader what they can expect to read about when they click on it and go to your blog. Most writers know that they should create an engaging title, but some forget or don’t think about it.

Therefore, your instructions should always include the clause. That way, they can’t say they didn’t know they should have written a title or that the keyword was supposed to be used in it.

You may request multiple titles; the writer from the agency creates three or four titles that focus on that blog post. That way, you can choose the one that meets your needs or sounds the best.

All of those titles help you decide on the final one, which should include enough information to tell readers what to expect and narrow down the topic.

Pay Attention to the Intro

The introduction should grab the reader’s attention and make them excited to continue reading. If you choose a reputable blog writing service, the writer should know how to captivate an audience and keep them hanging on each word.

Demand H2s and H3s with LSI Keywords

If you create the outline for the reader, you should note whether the subheadings are H2s or H3s. The H2s should use the keyword and related words, and they show the main points of the post. Your H3s give more information, as do H4s and so on.

For example, your H2 might read “how to ride a bike.” You have H3s indicating the steps for riding a bicycle. One of those might be “adjust the seat and handlebars.” There could be some H4s in there to show what steps to take for modifying each!

Ensure They Proofread

The editing process is crucial for blogging, and you should make sure that you read through the blog content. However, most writing agencies require the writer to proofread when they’re finished because that’s a big part of writing.

From there, the agency often employs editors to read through and correct any grammar issues that the writer missed. When you get the piece, you should be the third person to go through the article, and it should be perfect.

Sometimes, you may dislike the formatting or fonts used. To get around that, make sure you request those things in the instructions. Most writers don’t mind changing their Word documents, but if the work is returned, it could hurt their scores with the agency itself.

Therefore, you want to be as clear as possible with your directions. If you notice blatant mistakes, it’s because someone along the line messed up. Don’t be afraid to request revisions until you’re happy with the piece, its tone, and all the rest.

Request a Call to Action or Two in the Article

Blog writing services often train their writers for what the clients want and need. Therefore, you may not have to request the CTA in the instructions. However, you may wish for it to be in a specific spot, such as halfway through the post or only at the end.

Make sure the writer knows what a CTA is and tell them what you want. This helps guide the reader onto the next step of the conversion path. There are various calls to action available, such as:

  • Subscribe to the newsletter
  • Join the online community
  • Get a discount or try something for free
  • Download more content about a topic
  • Call to start working with that brand

Read What’s Given to You

After you contact the writing company about getting your blog content created, you give them the time necessary to write the piece. When it’s returned, you should read what you get. That way, you know if it fits with your brand voice, sounds good, and is what you want.

Request Revisions When Needed

Your blog content strategy should focus on ways to get content created without having to do it all yourself. Though you may want to write a few pieces, your best bet is to work with a blog writing service. It has various writers who can craft content as needed, and you send them work when you require it.

The writers should be professional enough to handle instructions and focus on quality content that meets your needs. However, they are human and could make mistakes. For example, you want an informational piece with a CTA at the end telling the reader you’re the best and to call you.

However, the writer talks about your company throughout the piece, making it more salesy than you want. You may request a revision, and most writing services allow at least one for free.

The best way to avoid revisions is to provide thorough instructions about what you need. Then, the writer has no questions and can present a piece that fits with your brand and idea.

Publish and Promote the Blog Post

As a new owner of your own blog, you aren’t likely to have a social media following. However, that’s unnecessary initially, and you can still focus on a promotional strategy.

This is the master plan for creating, posting, and engaging with social media content. You take advantage of digital marketing aspects that use social networks to share your content for your business.

Most people publish content once or twice a week. If you’re a beginner, you may want blog posts three times a week to establish yourself as an authority figure. However, you don’t want to overwhelm your readers with too much information at a time.

Some entrepreneurs post multiple things at once and then slowly send tidbits in email newsletters when they feel people need to know that info. This is a great way to build your blog quickly without overwhelming everyone.

How Do You Get a Good Blog Post?

Before you begin blogging, you need to know what makes your audience return to read more or why someone might read the entire thing. This is part of your blog content strategy and can help you generate blog posts that people care about.

A good post is educational and interesting. They answer questions to help readers fix a problem they’re having.

You can’t just answer the question, though. The readers must be engaged and genuinely interested in the information while you provide actionable steps to take after the content is digested.

The introduction hooks the reader so that they continue with the post. Your writer should also use examples, case studies, and other things to provide proof and keep the readers interested.

There isn’t much you should do here; the writer from the agency focuses on the actual creation of the content. However, you should understand this aspect so that you can check for it when it’s time to review the blog.

Quick Tips for Writing (Tell Your Writer What You Need)

Here are a few tips to give your writer when they write the content:

  • Conduct appropriate research and understand the topic.
  • Include facts and quotes for emphasis where possible.
  • Make the content skimmable with header tags. Break things up into easy-to-read chunks.
  • Use Grammarly to find mistakes.
  • Paint a picture with videos, graphics, and images. You may have to supply that to the writer.
  • Refer to social media posts (from your brand)
  • Request that they tell a story if applicable.
  • Make sure each sentence adds value.
  • Every paragraph should contain a single thought.

Most writers already know these things, but it’s a helpful reminder.

Recommended Blog Format Guidelines

You’ve probably already got a blog format in mind, but here are a few guidelines to use when publishing your content:

Use H2s

Your blog content strategy should always focus on using H2s because these headers help guide the reader. It’s easier to read when you divide the paragraphs into different sections. Make sure the writer knows not to be afraid of subheadings. Most professionals already know how to do this, but you should request it just the same.

The writing agency may know it has a few writers who struggle with this, and it ensures that your content goes to someone who understands what to do until the others are taught.

Center the Images

You should definitely use images in your content to break up the monotony of the text and add visuals. When you add the content to your blog, make sure that each picture is centered on the page. That helps it look professional and requires little effort.

Overall, centering the images keeps your reader’s attention drawn to the content instead of searching for something else.

Plus, centering looks better when the reader is using a mobile device to digest the content. Formatting transitions for small screens allow the centered image to become the focal point.

Add Alt Text for Search Engines

Once you center the images, add descriptive alt text to them, as well. When you use image alt text, search engines can crawl the blog post and rank it higher than those without this element. Plus, readers who can’t see the images for some reason understand what it was supposed to provide for them.

Also, some people might have vision trouble, and they can have someone read what the image is supposed to be. Assistive technology also does this.

Keep the Sentences Concise and Clear

Your blog content strategy should focus on producing blogs as frequently as you can while reducing information overload. However, the writers you choose should keep the sentences short so that they’re easy to read and scan.

You often provide a word count to the writer. Make sure they understand that it’s better to be below the word count than add fluff to the article.

Use Media Correctly

Break up your blog posts with multimedia content where possible. Readers like seeing videos, images, audio, slideshows, and polls instead of text for miles. This makes your content interactive and may even improve on-page search engine optimization.

Add Media Elements When the Article Comes to You

Most writing services offer to add media elements to the actual post, though you might pay a small fee. However, if you want to include videos and things like that, you should do that yourself when you receive the content.

Here are a few elements to consider for your post:

Featured Image

Every blog content strategy requires images because they draw readers through the content. Social networks focus heavily on photos, and visuals can make or break your content.

Visual Appearance

You don’t want an unattractive post. Though pictures can make it visually appealing, you also have to think about organization and formatting. In a well-formatted post, you see headers and subheaders to break up blocks of text, and they’re all styled similarly.

If you use screenshots, they should include a defined border so that they aren’t floating around in space. Each one should look similar in your posts, as well. Consistency is crucial for success!

Tags and Topics

Tags are very specific and public-facing keywords to describe your post. Readers can browse for similar content in the same blog categories. However, don’t add a long list of tags to each. Put some thought into it.

In a sense, your tags are blog categories and topics, so choose up to 20 to represent the main topics in each post or section of the blog.

Upload the Post into the CMS

Your writer has filled the blog post with plenty of helpful information, and you’re ready to publish it with your CMS.

Some people post immediately, but others upload it and save it as a draft. You can also schedule it for a later date and make sure that you choose the right blog categories for each post to go into.

Consider the Conversion Path (What the Audience Should Do After Reading the Blog Post)

The conversion path is the process where an anonymous site visitor becomes a lead. It’s simple in theory, but you need a clear understanding of the target audience and what they want for it to be effective.

A conversion path is crucial because you should know what the audience needs to do next when sharing the content. What path should they take?

Optimize for Your On-page SEO

Once you’ve got your written content and it’s on the domain, you should optimize it for on-page elements. Don’t obsess so much about the number of keywords you have. If you can incorporate them in tags and other areas without hurting the user’s experience, do so. Try to keep the URLs short where possible.

Here are the things to optimize for:

Request a Meta Description from the Writer

A meta description is the informative block under the page title in the SERPs on Google. It gives a short summary to the readers before they click on the blog content. Ideally, they should be 150 to 160 characters long and often starts with a verb. However, engaging meta descriptions sometimes use a question.

Meta descriptions don’t factor into the keyword ranking algorithm, but they offer searchers a snapshot of the content and what they should learn.

Most people request meta descriptions in the instructions when they use a writing service. However, some agencies now offer that in high-end packages, so you might pay more to have one. Still, it’s a great idea and can help you direct traffic to your site!

Optimize Headers and Page Title

Blogging software often uses the post title as the page title. If the writers followed directions for your blog content, you’ve got a title that includes appropriate keywords.

Don’t overcomplicate things now by trying to fit keywords in where they don’t belong. However, if there’s an opportunity to add it naturally, feel free to do so. Ideally, you want headlines to be about 65 characters long to avoid truncation in the SERPs.

Consider Best Practices for Anchor Text to Link to Internal Pages

Anchor text includes words that link your blog content to other blog posts. You shoud choose those words carefully because the search engines use that for ranking your site.

Every single blog post should link to another internal page on your site. If you’re still working on building a blog, you may link to external resources. The writer can do that if you include that in the instructions.

Track Performance of Your Blog Post

Once your written content is out there for the world to see, you should use performance metrics to make sure it’s converting or drawing people to the site. You can find various traffic analysis tools to help you.


You don’t have to be a successful blogger yourself to have your own blog. Blog writing services can help you craft blog content for your new blog and keep your readers informed. As you continue generating more blog posts, you build that section and draw people to your site.

Generally, you should then request more blog posts from the writing service, especially if you enjoyed the first one. If you’re ready to have fantastic blog content, consider working with us. Contact us to learn more today!

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