Press Release Example: How to Write a Press Release That Sells

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What are the press release example? It’s no secret that a well-written press release can result in lots of free publicity for your business. But what if you’re not sure how to write a press release that sells? Don’t worry – we’ve got you covered. In this post, we’ll show you how to write a press release that grabs attention and gets results. So read on and learn how to craft a press release that will help get your business noticed!

press release example

What is a press release?

A press release is an effective way to get your news out to the media and hopefully generate some coverage. But what exactly is a press release, and how should you go about writing one? A press release is simply a statement issued to the media that provides information on a recent development or event. The goal of a press release is to generate publicity for the thing you’re promoting, whether it’s a new product, service, or event.

To that end, it’s important to make sure that your press release is newsworthy and well-written. When crafting a press release, be sure to include all the essential information (who, what, when, where, why, and how), and avoid any superfluous details. Also keep in mind that a press release is not an advertisement; it should be objective and informative. If you can follow these guidelines, you’ll be well on your way to writing an effective press release.

Why write a press release

A press release is one of the most straightforward and effective ways to get the word out about your business. By providing information about your company, product, or service to the media, you can generate valuable publicity that can help to build your brand and increase sales.

In addition, a press release can be an excellent way to reach new customers and build relationships with the media. By taking the time to write a well-crafted press release, you can ensure that your message gets across loud and clear.

How to write a press release

A press release is a short, compelling story that announces something newsworthy. A well-written press release can result in increased visibility and awareness for your business. But how do you write a press release that will get noticed?

Here are some tips:

  1. Keep it short and to the point. A press release should be no more than one page, and it should get to the point quickly.
  2. Write in a journalist-friendly style. A press release should be written in third person and avoid marketing jargon or hype.
  3. Focus on the facts. A press release should focus on the most important facts about your news, and it should be objective.
  4. Include quotes. A press release should include quotes from key people involved in the story.
  5. Use keywords wisely. Choose keywords that will help journalists find your press release when they are researching a story.
  6. Make it easy to contact you. A press release should include your contact information so that journalists can follow up with you for more information.

By following these tips, you can write a press release that will help increase visibility for your business.

The anatomy of a press release

The anatomy of a press release is pretty simple. You start with the dateline, which tells when and where the press release was issued. (If it was issued from your headquarters, you can probably omit the date and just use the city.) Then you have the headline, which should be brief and to the point-preferably no more than a few words.

After that, you have the lead, which should give the most important facts about what you’re announcing. The body of the press release should expand on these facts, providing additional details and background information. Finally, you have the boilerplate, which is a brief summary of your company or organization. (You can find more tips on writing press releases here.)

Types of press releases

If you want to get the attention of journalists, you need to understand the different types of press releases.

Product Announcement

The most common type is the product announcement, which is used to generate buzz around a new product or service. These releases are often sent to technology and business reporters, as well as bloggers who cover these topics.

Event Announcement

Another common type of press release is the event announcement, which is used to promote upcoming conferences, seminars, and other events. Event announcements are typically sent to calendar editors and reporters who cover the relevant industry.

Media Advisories

Finally, there are media advisories, which are used to provide journalists with background information on a newsworthy story. Media advisories are often sent to reporters ahead of time so that they can be prepared for an upcoming media event. By understanding the different types of press releases, you can ensure that your release gets the attention it deserves.

Press Release Example

Here’s a sample press release about Company A releases new software that makes life easier for small businesses:

For Immediate Release

Contact: John Smith, President

Phone: 555-555-1234

Email: [email protected]

Company A announced today the release of a new software that is designed to make life easier for small businesses. The software, which is available now, offers a variety of features that are aimed at helping business owners manage their operations more effectively. These features include a customer relationship management system, a task management system, and a financial reporting system.

“We’re really excited about this new software,” said John Smith, president of Company A. “We believe that it will make a real difference for small business owners. We’ve put a lot of time and effort into developing it, and we think that it’s going to be a big hit.”

Smith went on to say that the company is planning a major marketing campaign to promote the new software. He also noted that the software is available at a discount for the first month of its release. More information can be found on the company’s website.

Press release mistakes to avoid

If you’re like most people, you probably think that a press release is nothing more than a boring announcement. And you’re right… most of them are. But a press release can be so much more than that. It can be an opportunity to tell a story, to connect with an audience, and to make a difference. But only if you avoid making the following mistakes:

  1. Don’t make it all about you. A press release is not the place to toot your own horn. Focus on how your story can benefit the reader instead.
  2. Don’t bore the reader. A press release should be interesting, informative, and/or entertaining. If it’s not, no one will read it.
  3. Don’t use jargon or technical terms. Write in plain language that everyone can understand.
  4. Don’t make it too long. A press release should be concise and to the point. No one wants to read a novel-sized announcement.
  5. And finally, don’t forget to proofread! Typos and grammatical errors will make you look unprofessional – and will likely prevent your press release from being taken seriously.

Avoid these common mistakes, and you’ll be well on your way to writing a press release that actually gets read – and makes a difference.

Tips for getting media coverage

If you want to get media coverage, here are the following rules:

  1. Don’t bore the reporter.
  2. Make it easy for them. If your story is interesting and relevant, give the reporter everything they need to write it up quickly and easily. This includes photos, quotes, background information, and even a pre-written headline.
  3. Be persistent but not pushy. Follow up after you send your initial email or pitch, but don’t become a nuisance.
  4. Be flexible. Be open to changing the angle of your story or adjusting your timing to fit the needs of the publication or show you’re pitching.
  5. Don’t take it personally if you don’t get coverage. Not every story is a fit for every outlet, and that’s OK.

Just keep pitching and eventually, you’ll find the right home for your story.

How to measure the success of your press release campaign

It’s tempting to measure the success of your press release campaign by the number of media placements you receive. But, unfortunately, that’s not always an accurate measure. After all, there are a lot of factors that influence whether or not a journalist will decide to cover your story, and many of them are out of your control.

Instead, focus on the quality of the placements you do receive. Are they from high-profile publications that reach your target audience? Do they include quotes from company spokespeople? If so, then consider your campaign a success, regardless of how many media outlets choose to cover it.

person using MacBook Pro

Best practices for promoting your press release

There are a lot of different ways to promote your press release. But which ones are the best? Here are some tried-and-true best practices for promoting your press release:

  1. Send it to media contacts. This is the most obvious way to promote your press release, but it’s also the most effective. Make a list of all the media contacts you can think of – journalists, bloggers, influencers, etc. – and send them your press release. You can also reach out to them individually to let them know about your news.
  2. Post it on social media. After you’ve sent your press release to media contacts, make sure to post it on social media as well. This will help to spread the word and get more people interested in your news. Choose a catchy headline and include a link to your press release so that people can read it for themselves.
  3. Submit it to online directories. Many online directories accept press releases. This is a great way to get your press release in front of more people. Just make sure to pick the right category when you submit it so that people can easily find it.
  4. Email it to your list. If you have a mailing list, this is a great way to promote your press release. Your subscribers will be interested in hearing about your news, and they’ll be more likely to share it with their networks. Just be sure not to spam them – only send them one or two emails about your press release and include an unsubscribe link so that they can opt-out if they’re not interested.

Follow these best practices and you’ll be well on your way to promoting your press release effectively!

How to format a press release

If you’re hoping to get some press coverage for your latest product or event, you’ll need to write a press release. Fortunately, there’s a tried and true formula for crafting an effective press release.

  1. Start with a strong headline that will grab the attention of your target audience.
  2. Provide a brief summary of the story that you’re trying to tell.
  3. Flesh out the details of the story in the body of the press release. Be sure to include quotes from relevant sources to add credibility to your story.
  4. End with a call to action that will encourage your readers to take the next step.

By following this simple formula, you can write a press release that will help you get the attention of the media.

How to distribute your press release

So you’ve got a great story to tell, and you’re ready to share it with the world. But how do you get people to actually read your press release? After all, there’s a lot of noise out there, and it can be tough to cut through the clutter.

Here are a few tips to help you distribute your press release in a way that will ensure it gets seen by the right people:

  • Identify your target audience. Who do you want to read your press release? Make sure you tailor your distribution list accordingly.
  • Research the outlets that reach your target audience. Once you know who you’re trying to reach, identify the media outlets that are most likely to reach them. This could include trade publications, industry-specific websites, or even mainstream news outlets.
  • Personalize your pitches. Don’t just blast out a generic press release to everyone on your list. Instead, take the time to personalize each pitch so that it speaks directly to the outlet and audience you’re targeting.
  • Follow up. After you’ve sent out your press release, follow up with each outlet to make sure they received it and check if they have any questions. This personal touch can go a long way in getting your press release noticed.

When to issue a press release

If you want people to pay attention to something you’ve done, it can be tempting to issue a press release. After all, the media is always looking for a good story, right? Not so fast. In most cases, issuing a press release is a waste of time and money. Here’s why:

The vast majority of press releases are ignored. Even if you manage to get your release picked up by a news outlet, there’s no guarantee that anyone will read it. And even if someone does read it, there’s no guarantee that they’ll care about what you have to say.

Press releases are often filled with jargon and technical language that normal people can’t understand. As a result, they tend to be boring and unengaging. If you want people to pay attention to your story, make sure it’s interesting and easy to read.

Finally, keep in mind that issuing a press release is no substitute for actually doing something newsworthy. If you’re not confident that your story is interesting enough to warrant media coverage, then don’t bother trying to get the attention of the press. Chances are, you’ll just end up wasting everyone’s time.

How often should you send out press releases?

You should send out press releases when you have something interesting and newsworthy to share with the world. That might be a new product launch, a company milestone, or something else that you think would be of interest to the media and/or your target audience.

The key is to make sure that your press release is newsworthy and well-written – if it’s neither of those things, it’s likely to end up in the trash. So take the time to craft a compelling story and pitch it to the right people, and you’ll be surprised at how often your press release ends up in the news.

What newsworthy items can be included in a press release?

A press release is an important tool for promoting your company or organization. But what should you include in a press release? The most important element of a press release is the newsworthy item that you are promoting. This could be a new product, a major announcement, or even an event.

In addition to the newsworthy item, you should also include some basic information about your company or organization. This can help to provide context for the newsworthy item, and it can also help journalists to understand your organization’s mission and goals.

Finally, you should include contact information so that journalists can follow up with you if they have any questions. By following these tips, you can ensure that your press release will be both newsworthy and informative.

What are some ideas for writing an effective press release headline?

Here are some ideas for you in writing an effective press release headline:

  1. Look for the unusual: things that are different, unique, or otherwise remarkable.
  2. Highlight what’s new: whether it’s a new product, a new discovery, or a new take on an old issue.
  3. Be clear and clever: make sure your headline is easy to understand and gets your point across quickly.
  4. Use strong keywords: choose words that will grab attention and help people find your press release when they’re searching online.
  5. Be concise: keep your headline short and to the point.
  6. Make it catchy: use wordplay, puns, or anything else that will make people want to read more.

By following these tips, you can write a headline that will grab attention and help ensure that your press release gets read.

How long should a press release be?

A press release is an announcement (usually written by a public relations professional) that an organization plans to issue to the news media and other journalists. A good press release is one that is brief (usually no more than a page or two), newsworthy, and correctly formatted.

Most press releases are sent to reporters electronically, which means they are typically formatted as text documents. However, some organizations still prefer to send physical copies of their press releases, which means they must be printed out on paper. In terms of length, a press release should be long enough to include all of the important information about the announcement, but no longer.

The goal is to get journalists interested in the story, not to provide them with exhaustive details. As a general guideline, a press release should be no more than two pages. However, there may be times when it makes sense to deviate from this guideline, such as when issuing a very brief statement or when providing background information about a complex topic.

The most important thing is to make sure that the press release is concise and easy to read. If it’s too long or overly complicated, chances are good that it will end up in the trash.

Should you include images or videos in your press release?

If you want to include images or videos in your press release, that’s fine. But don’t do it because you think it will make the release more newsworthy or because you think it will make the recipient more likely to read it. The only reason to include images or videos in a press release is if they genuinely add value for the reader.

For example, if you’re announcing the launch of a new product, it might be helpful to include a photo or video of the product in action. But if you’re just issuing a routine update, there’s no need to clutter up the release with additional visuals. Stick to the basics and focus on creating a clear, concise message that will resonate with your audience.

How to ensure that your press release is newsworthy

The Media is always looking for a good story. If you want your press release to be successful, you need to make sure it’s newsworthy. Here are some tips:

  1. Keep it short and to the point. The Media is inundated with information, so you need to make sure your press release stands out. Keep it brief and focus on the most important points.
  2. Make it timely. The Media loves stories that are timely and relevant. If you can tie your story into current events, that’s even better.
  3. Be unique. There’s nothing worse than a boring, generic press release. You need to find a way to make your story stand out from the rest. Be creative and think outside the box.
  4. Have a hook. A good story needs a good hook – something that will grab the attention of the reader and make them want to read more.
  5. Make sure it’s newsworthy. This may seem like an obvious tip, but it’s the most important one of all. If your story isn’t newsworthy, the Media won’t be interested in it. So take some time to brainstorm and come up with a truly newsworthy story before you write your press release.

4 elements of a successful press release

In order to write a successful press release, you need to keep four things in mind: the headline, the lead, the body, and the call to action.

  1. The headline is perhaps the most important part of the press release – it’s what will grab attention and make people want to read more. Keep it short, snappy, and to the point.
  2. The lead should give an overview of what the press release is about, and should entice the reader to read on. Again, keep it concise and interesting.
  3. The body of the press release should flesh out the details of whatever it is you’re announcing or promoting. Be sure to include all relevant information, but try not to make it too long or dense – you want people to actually read it!
  4. Finally, every press release should have a call to action: what do you want people to do after reading it? Visit your website? Buy your product? Share it with their friends? Make sure your call to action is clear and easy to follow.

Keep these four elements in mind and you’ll be well on your way to writing a successful press release.

Conclusion

Press releases can be an effective way to communicate with the media and share news about your company or upcoming events. They can be used to announce new products or services, provide updates on current projects or initiatives, or announce upcoming events. Press releases can be formatted as short news article, or they can be more of a formal corporate communication.

When writing a press release, be sure to include all the relevant information, such as who, what, when, where, and why. Keep your language clear and concise, and avoid promotional language or jargon. If you follow these tips, you’ll be on your way to writing an effective press release that will get the attention of the media and help you achieve your communication goals.

FAQs

When should I send a press release?

The best time to send a press release is typically when you have something newsworthy to announce. This might be a new product or service, an update on a current project, or an upcoming event. If you don’t have anything newsworthy to announce, it’s best to wait until you do.

What are the most important elements of a good press release?

Several key elements make up a good press release:

  • The headline: This should be catchy and concise, and it should accurately reflect the content of the press release.
  • The lead paragraph: This should summarize the main points of the press release in a few sentences.
  • The body of the press release: This should provide more details about the announcement, including who is involved, what the announcement is, and why it matters.
  • The contact information: Include your contact information at the bottom of the press release so reporters can get in touch with you for more information.

How do I write a good headline for my press release?

Your headline should be catchy and concise, and it should accurately reflect the content of your press release. It’s also important to make sure your headline is relevant to your target audience. For example, if you’re announcing a new product launch, your headline should focus on that product rather than on the company itself.

What’s the best way to format my press release?

There’s no one “right” way to format a press release. However, it’s important to make sure your press release is easy to read and includes all of the key information that reporters will need. You can find several press release templates online that you can use as a starting point.

What are some common mistakes people make with press releases?

Some common mistakes people make with press releases include:

  • Failing to proofread: Always proofread your press release before sending it out. This is especially important if you’re including quotes from anyone in your release.
  • Using jargon: Avoid using industry jargon or acronyms in your press release. Not everyone will be familiar with the terminology, and it can make your release difficult to understand.
  • Forgetting the basics: Be sure to include all of the key elements of a good press release, including a catchy headline, a lead paragraph, the body of the press release, and your contact information.

How can I make sure my press release gets read?

There’s no guaranteed way to make sure your press release gets read. However, there are a few things you can do to improve your chances:

  • Write a catchy headline: A good headline will grab reporters’ attention and make them want to read more.
  • Keep it short and sweet: Reporters are busy people, so they’re more likely to read a shorter press release that gets to the point.
  • Make it newsworthy: As mentioned above, the best time to send a press release is when you have something newsworthy to announce. If you don’t have anything newsworthy to say, it’s best to wait until you do.
  • Target your release: Reporters are more likely to read a press release that’s relevant to their beat or their audience. Make sure you’re targeting the right reporters with your release.
  • Follow up: Once you’ve sent out your press release, follow up with the reporters who you think might be interested in it. A quick phone call or email can go a long way.

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